Leveraging SEO For Bethel Businesses

Search engine optimization in Bethel, Connecticut is a competitive market that only the strongest sites will be able to take advantage of. If you have a business in this area and are not placing an emphasis on growing your website traffic, you could be missing out on a lot of business that could be coming your way. They only way to ensure that you are using your website to its fullest is to invest in Bethel search engine marketing.

Why Do We Use Search Engines?

We use search engines because it is the most efficient way to find what we are looking for. With the huge amount of content that is available to us on the web, it would be nearly impossible to sift through everything in order to find an answer to a simple question. Search engines take care of this for us and thanks to their advanced algorithms, they are able to intelligently identify what we are looking for and provide us with the most relevant sources to help answer our questions.

Algorithms and Their Development

Search Engines are continuing to evolve and improve the relevance and quality of the results that they are able to provide for their users. In the past, websites use to be able to get away with simply stuffing their web pages with keywords and phrases over and over again. They would implement black hat techniques like hiding the keywords in the background of the page in order to increase the density. This was back in the early days of search engine optimization when the engines and algorithms were very primitive.

SEO Today

These days, it is a whole different ballgame. Search engines are too advanced and can easily spot websites that are trying to cheat the system. Instead, modern-day search engines are rewarding only the most relevant and high-quality content to their users. This results in better results for the user so they can find what they are looking for.

Backlinks

The search engines and more specifically, Google, uses backlinks as a way to determine how important a site is. A backlink is a link from another site that points to the ranking site. A link that is placed on an authoritative and established site will carry a lot more weight than a link that is placed on a new site that isn’t receiving a lot of traffic.

The search engine will see each link as a ‘weighted vote’ and will use that information in their algorithms which are determining the rankings of the sites for any given keyword or phrase.

This is where we come in. We are able to create these backlinks on high authoritative websites which will help your site rise up in the rankings. Not only will you see a rise in your search engine rankings, but you will also see an increase in traffic.

This increase in traffic will come from a variety of sources:

  • More people will click on your site when they search for the keywords that you are targeting because your site will appear higher in the list.
  • Your site will begin ranking for other relevant long-tail keywords to bring you additional traffic.
  • People will be able to find your site through the new backlinks that we will be placing throughout the web.

The competition in Bethel for these ranking positions is becoming very competitive. If you want to be able to attract all of those potential customers that are searching for your products and services, you will have to start taking online marketing seriously and we are the company that can help you do just that.