Wethersfield, CT Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

Build Your Wethersfield, CT Business With Search Engine Optimization

Search Engine Optimization (SEO) allows The Mack Media group to ensure that your Wethersfield business is reaching the eyes of your future customers. What is SEO? SEO is a process that allows your Wethersfield business to be found in search engine results like Google, Yahoo! and Bing.

Located in Wethersfield, CT, The Mack Media Group is a trusted SEO agency that holds a positive return on investment (ROI) at the utmost importance. Mack Media uses top-of-the-line SEO software to view conversion and dynamic phone tracking to ensure you are viewing the most accurate ROI.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Wethersfield, CT SEO?


The success of your Wethersfield business investment plays an integral part in the creation of your SEO campaign. In order to provide a successful ROI, we use call and conversion tracking to give a precise count of customers produced through our campaign.



Mack Media will never resort to black hat tactics that could potentially have detrimental consequences to both your website’s SEO and your Wethersfield business. We take pride in our work and only provide white hat SEO tactics in our campaigns to provide long-lasting benefits to your SEO rank. Never hesitate to as us a question about your SEO campaign.



We never cut corners when creating an SEO strategy for businesses because every business is unique. Rest assured that the SEO campaign that will be proposed to you has been customized to your business’ digital needs.


We will never cut you out of your business’ SEO campaign process. You will receive comprehensive reports on the status of your SEO campaign every month. Each report will include key metrics like conversions and keyword rankings. You may also receive weekly updates through email.

What is Included in Your Wethersfield, CT SEO Services?

Initial SEO Audit

The first step in our SEO initiative is to determine what the starting point is. That equates to an SEO audit. We will determine the current status of your business’ online presence and website and then collect local organic rankings and 3-pack rankings, discover what types of backlinks your website may have and on-site practices.

Keyword Research

Determining what keywords your business should be ranking for will help ensure your are ranking as high as possible on web searches. We will study the services your business offers and identify the top keywords based on those services. This will map out the path to the highest ROI.

Competitor Analysis

The internet is a highly competitive platform and there are other Wethersfield businesses fighting for the same customers you are trying to attract. We combat this by analyzing your competitors’ backlinks and content to find the best course of action to outrank the competition.

Technical Site Optimization

Well make sure your website’s SEO is in the best shape it has even been in. We will optimize all title tags, meta descriptions, alt tags, internal linking, url structure, site architecture and schema markup. We will also ensure all of the content on your site has been optimized and you load times are as low as possible.

Inbound Marketing

We want your customers to come to you. Along with making it very easy for your customers to find you online, we will create eye-catching media to lure your target audience in. Materials include blog posts, white papers, infographics and videos.

Link Building

Link building is the core of any organic SEO strategy. We only utilize white hat link building tactics in order to boost your Wethersfield website ranking. Through research and outreach, we obtain high-quality and long-lasting links that lead to your business’ website.

Local Listing Optimization

We optimize the local listings for your Wethersfield Business by both ensuring you are on the top listing websites and your business information is all correct. Along with verifying your name, address and phone number (NAP) are ranking highly in the local 3-pack, we also monitor all your customer reviews.

Backlink Audit & Cleanup

Sometimes black hat techniques are used without the client’s knowledge, and we are here to fix that. We will perform a backlink audit of your website to confirm no black hat techniques have been used and reverse any backlinks that may be harming your website’s search rankings or business reputation.

Conversion Tracking

Measuring your results to confirm you are getting a good ROI is of of the highest importance with SEO. Our conversion tracking software will allow us to track the organic search results from incoming phone calls, web forums and chat-box submissions.

Regular Reporting

Just like our promise to never practice black hat search engine optimization tactics, we will also never keep you in the dark of your campaign strategy. We will send you customized reports, both weekly and monthly, to keep you up-to-date with your Wethersfield business’ SEO campaign. If you have additional questions, you are more than welcome to call or email us anytime with any comment or concern.

Search Engine Optimization FAQs

Many consider organic search engine optimization to be the most important factor in digital marketing. Search engines are what directs traffic to your website. The better the SEO ranking of your website, the easier it will be for potential clients to find you.
Yes, SEO is worth the investment. Although it may take longer to see positive results from search engine optimization as opposed to pay-per-click ads, the wait will be well worth it. Paid advertising, such as pay-per-click and social media will offer your business immediate results, but they aren’t long-lasting. That means that the second you stop paying for an ad, the traffic to your website stops. Your SEO campaign will provide longer lasting results that extend the length of the lifecycle of our work on your website. Your website should rank for months, and even years to come after we have completed your East Haven business’ SEO strategy.
Search Engine Optimization (SEO) works by analyzing how search engines like Bing, Yahoo! and Google to determine how a website can rank higher on their search engine results page (SERP). There are over 200 factors that search engines take into consideration when crawling and ranking a website. We use tactics like keyword research, technical SEO, and optimizing local listings all to break through search engine algorithms to help your website be found more easily by your future customers. The more optimized your site, the higher your website’s ranking will be.
Black hat SEO is a frowned-upon practice that uses unsavory methods to get your website to rank. In the past, it was considered a quick and effective way to rank your website quickly, however search engines have caught on to these methods and your website could be penalized severely if found using these tactics. The Mack Media Group never uses black hat methods. While it takes longer to see positive results using white hat methods, you can rest assured that your East Haven business’ website will never be penalized due to our SEO campaigns.
The length of time can vary depending on the website and industry you are trying to rank for, along with the search engine you are wanting to rank in, however the most accurate approximation of when you can notice positive results from your SEO campaign is an average of 4-6 months.
Yes and no. It is impossible to rank number one for every single keyword you are wanting to rank for. If that has happened to you, then the organization you are working with could potentially be practicing black hat methods, that will result in your website being disavowed. Our services will allow your website to rank on top of the first page for the keywords you are wanting to rank for, and we will get your website to rank number one for your target keywords.

Keep in mind that that goal of SEO isn’t necessarily to get your website to rank number one for every single keyword you are wanting to rank for. The goal is to get as many customers to visit your website as possible. Mack Media Group will do this by tracking the rank of your website for your target keywords as well as track inbound traffic that has resulted from our SEO efforts. Our focus is to build and grow your East Haven business, not simply being first on a search.

SEO Services to Grow Your Wethersfield, CT Company

Mack Media Group is an Wethersfield based SEO company that is dedicated to helping you grow your business and has been deemed Connecticut’s trusted SEO company. Throughout Wethersfield, we offer effective and honest SEO services that are driven by your ROI.

The Mack Media Group is a full-suite turnkey marketing agency that offers PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development.

Please call today for a quote: 203-778-1120