Torrington, CT Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

Build Your Torrington, CT Business With Search Engine Optimization

Mack Media’s Search Engine Optimization strategies are a great way to make sure that your Torrington business is front-and-center on the Web! Search Engine Optimization (SEO) is a combination of techniques and tactics that influence the search results of search engines like Google and Bing. Your website can receive a high rank for important search terms for your Torrington business with a well executed SEO. Whether you are a dentist, lawyer, contractor, or any other profession, we can improve your site’s ranking.

We know that improving your search rankings is an important part of SEO, but acquiring a positive ROI is another. As an SEO agency in CT, we can tell exactly how many customers are generated through SEO by setting up conversion and dynamic phone tracking, giving you a measurable ROI. Mack Media is CT and NY’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Torrington, CT SEO?

MEASURABLE RESULTS

We know each marketing dollar is a measured investment in your Torrington business. We utilize dynamic call and conversion tracking to keep you up to date with an exact count of customers generated by SEO campaigns.

TRANSPARENT WORK

Mack Media takes pride our SEO work. We categorically avoid black hat SEO practices that would hurt your website. Our white hat SEO practices will improve your long-term ranking. If you have questions, we have answers.

CUSTOMIZED PLANS

Every company has its own strengths, weaknesses, and identity. Therefore, every company’s SEO needs are unique as well. We never use cookie-cutter strategies. Your company will receive a customized SEO plan with SEO practices built around your website’s needs.

REGULAR REPORTING

You receive comprehensive reports at the end of every month that include detailed conversion information, keyword rankings, and other critical metrics. We keep you aware of the SEO progress through a weekly emailed update.

What is Included in Your Torrington, CT SEO Services?

Initial SEO Audit

Mack Media audits SEO on your website and online presence prior to any SEO work. In addition to gathering current local organic rankings and 3-Pack rankings, we assess the site backlink portfolio, set up Google Analytics and Google Webmaster Tools, and examine on-site SEO practices.

Keyword Research

After completing the SEO audit, we begin the keyword research specific to your Torrington business. We identify and organize your top keywords by potential web traffic and familiarize ourselves with your services. Our research provides maps of the target keywords with the greatest ROI.

Competitor Analysis

In your industry, you are not the only company competing for customers! Your online competitors may differ from your offline competitors. By assessing the backlink portfolio, content, and strategies used by the competition, we can find the right SEO strategies to beat them in rankings.

Technical Site Optimization

The first step to improving the rankings of your Torrington business is website SEO. We refine the site content, meta descriptions, website title tags, alt tags, internal linking, load time, URL structure, image optimization, schema markup, and more.

Inbound Marketing

Inbound Marketing and Content Optimization will draw new customers into your site! Mack Media will create content blog posts, white papers, infographics, videos and other related mediums after gathering research about your target demographic to attract your customer base. We make it easy for customers to find you.

Link Building

Link building is imperative to implementing any effective SEO strategy. We boost the natural (i.e. “organic”) ranking of your business using white hat link-building techniques. Mack Media categorically avoids black hat tactics, which only show short term results. We will research and acquire proper links, all while you enjoy the flow of new customers.

Local Listing Optimization

Local listings are a large part of the search engine optimization process. By optimizing your local listings across the top listing websites, we can ensure the name, address, phone (NAP) consistency for raised rankings in the Local 3-Pack are accurate. Mack Media will also monitor and respond to any reviews on your listings on your behalf.

Backlink Audit & Cleanup

Mack Media will only use safe, proven white hat link-building for your website, and we’ll take steps to fix your site if someone used black hat techniques in the past. In order to carefully remove or reject any backlinks that are hurting your site’s organic search rankings, we audit your website’s backlink portfolio.

Conversion Tracking

If you can’t see a return-on-investment, you won’t know where your SEO dollars are going. Mack Media keeps track of verified data and info like web forum submissions, phone calls, and chat-box entries coming from organic search results. This accurate conversion tracking gives you confidence that your marketing dollars are driving a solid ROI.

Regular Reporting

At Mack Media, we aren’t ashamed to admit we love to show off our results! In addition to weekly updates on the work we’ve done for your site, you will receive detailed monthly reports. If you have any questions, you can always email or call us.

Search Engine Optimization FAQs

Your Torrington business needs SEO because most of your website traffic will be from a search engine. Pay-per-click ads may guarantee that your website shows up in search results, but PPC becomes costly very quickly, with no continued results. Through search engine optimization (SEO), you’ll consistently see free site visitors over time! SEO improves the placement of your website in organic search results. The higher you rank, the more visitors to your website. This means more customers and revenue for your business.
Pay-Per-Click advertising and Social Media Advertising provide immediate results, but those results stop the moment you stop paying for it. SEO results grow slowly but provide a free, long-term source of traffic for your customers at less of a  cost-per-acquisition than other advertising mediums, so even though the results of SEO can take some time to become evident, it is absolutely worth the investment. SEO will undoubtedly end up being the largest source of traffic and customers.
Search Engines, through a proprietary algorithm that uses 200+ factors, decides which sites will sit at the top of search results for that keyword. The process of influencing the ‘natural’ or ‘organic’ rankings of a site within search engines (such as Google or Bing) is called SEO. There are a multitude of SEO strategies that can work toward optimizing a website for these 200+ factors. The better your SEO, the higher your website rank in the organic search results.
We will never use black hat SEO methods on any website we work with. Black hat SEO strategies are tactics which produce short-term, short-lived results and tactics of which Google and Bing disapprove. When Google or Bing catches a website using black hat SEO, the website is put at a disadvantage and the organic search rankings tank. It is tempting to use black hat SEO, because it can bring a rapid uptick in rankings. In reality, the potential harm to a business does not make it worth the risk.

We will only practice white hat SEO at Mack Media. These strategies are sanctioned by search engines such as Google and Bing. This type of SEO does take longer to get results, but also does not expose your business website to any unnecessary risk. We expect your business will be around for awhile, and our SEO work is built to last.

The target search terms, industry competition, and the starting point of the website all determine the timeline. It may take longer if a website has never done SEO optimization or a target search term has a lot of competition. SEO takes 4-6 months to see effective results on average. It is a long term investment, but the higher your website ranks, the more free visitors you’ll see come to your Torrington business.

It’s important to note that any SEO company telling you they can achieve #1 position rankings in a week is untrustworthy. These questionable companies use black hat SEO tactics that show quick results. Unfortunately, the methods used in these cases are disallowed by major search engines. When Google catches these offending websites, the sites are penalized and lose their rankings altogether.

SEO is complex, so it’s good to understand the answers to the following questions as we get started. Can your website rank #1 for your target SEO keywords? Absolutely. Can your website hit high up on the first page? Yup! Will you rank in the first position for every target keyword? No. It is not possible. In fact, any SEO company that says that it is should be avoided. If these keyword rankings bring you new customers that grow your business, we’ll know the SEO works! It is hard not to become too focused on rankings for a small set of keywords, consequently falling into the trap that so many businesses new to SEO do.

While we do track your rankings positions, Mack Media centers their attention on more than simply a small, select group of keywords. We work with dozens of search terms instead, performing keyword research. This helps us to identify the most promising list of keywords—the ones that will bring customers to your business. We can move forward with upping the rankings for these top keywords once the research is done. We move onto additional keywords once we see success. It is much better to rank in position three for fifty different keywords than rank in position one for one keyword. Our SEO is focused on building your Torrington business, not just on rankings.

SEO Services to Grow Your Torrington, CT Company

If you want help growing your Torrington business, Mack Media is the trusted SEO company for you. We provide results-driven, honest SEO services for companies throughout CT and NY that focus on generating ROI. We are not just an SEO company, but a partner in the growth of your Torrington business. We care about our clients and your success.

The Mack Media Group is your one-stop marketing agency for PPC managementsearch engine optimization (SEO), social media marketing (SMM), and web design & development.

Please call today for a quote: 203-778-1120