Perth Amboy, NJ Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

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Build Your Perth Amboy, NJ Business With Search Engine Optimization

Mack Media can make your business easy to find online through Search Engine Optimization. Search Engine Optimization (SEO) tips the balance of search results in your favor, using tactics that work with big search engines (Google, Bing, etc.). With the help of SEO, when potential customers use important search terms, your business can appear on the top of the first page. No matter your focus, whether you’re a doctor, a grocer, or a contractor, we can get your business found.

 

While improving your search rankings is progress, getting a good ROI is the goal. Through conversion and dynamic phone tracking, Mack Media can tell you exactly how many customers our SEO is generating. Having a measurable ROI is important, and we’ll give it to you. Mack Media is CT, NY & NJ’s trusted SEO agency.

 

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Perth Amboy, NJ SEO?

MEASURABLE RESULTS

We understand that every time you spend money on marketing, you’re investing in your business. Dynamic call and conversion tracking give us an exact count of the customers generated through our SEO campaigns.

TRANSPARENT WORK

We take pride in our work and shun black hat SEO practices that could cause harm to your website. Instead, we improve your long-term SEO rankings with white hat SEO practices. When you have questions or concerns, we have answers.

CUSTOMIZED PLANS

Each company’s SEO needs are as different as the company itself. We avoid cookie-cutter SEO plans, making a plan customized to your Perth Amboy business built on strategies that cater to your website’s needs.

REGULAR REPORTING

We send you a detailed, custom report at the end of each month. This report includes key metrics like keyword rankings and conversions, among others. You also receive an update every week, keeping you informed of your Perth Amboy business’s online traffic, etc.

What is Included in Your Perth Amboy, NJ SEO Services?

Initial SEO Audit

Before we start any SEO work, we first look at your website and online presence and run an SEO audit. We gather current local organic rankings and 3-Pack rankings, check the site backlink portfolio, set up Google Analytics and Google Webmaster Tools, and analyze on-site SEO practices.

Keyword Research

When the SEO Audit is complete, we begin keyword research for your business. By looking through your company’s services, we are able to identify and organize top keywords by potential web traffic and website ranking difficulty. This research gives us a map of the target keywords with the greatest potential ROI.

Competitor Analysis

You are not the only company vying for your customers in your field. We help you understand your online competitors, who are often different from your offline competitors in the Perth Amboy area. By analyzing your competition’s backlink portfolio, content and tactics, we find the right SEO tactics to beat them.

Technical Site Optimization

SEO begins on the website of your Perth Amboy business. Our services optimize your website title, tags, meta descriptions, alt tags, site content, internal linking, URL structure, image optimization, schema markup, load time and more. The first step to improving your business’s rankings is on-site SEO.

Inbound Marketing

Inbound Marketing and Content Optimization pull your customers to your site. First, we will research your target customers. Then, we will create content: blog posts, white papers, infographics, videos and other related mediums that bring your customer base to you. Inbound Marketing makes it easy for your customers to find you.

Link Building

Without link-building, no SEO plan is complete. Using white hat link-building tactics, we elevate the organic ranking of your business. We completely avoid flash-in-the-pan, black hat techniques. We do all the work ourselves: the research, the outreach and the link acquiring. You will notice the influx of new customers to your site.

Local Listing Optimization

Local listings are playing a larger and larger part in search engine optimization. We ensure name, address and phone (NAP) consistency for better rankings in the Local Perth Amboy 3-Pack, optimizing your local listings on the top listing sites. We also observe your listings’ reviews, monitoring them and responding to them.

Backlink Audit & Cleanup

We only use white hat link-building for your business’s website. If you have dealt with black hat techniques on your site in the past, we audit your website’s backlink portfolio. By removing and disavowing all back links that are hurting your site’s organic search rankings, we carefully repair all damage caused by black hat tactics.

Conversion Tracking

Search Engine Optimization is pointless if you can’t accurately determine its return-on-investment. All web forum submissions, phone calls and chat-box submissions coming from organic search results are recorded by our system, giving you accurate conversion tracking. This helps you put your marketing dollars to the best use possible.

Regular Reporting

If you never hear about all the SEO work we are doing for you, are we really helping at all? We send you a detailed, custom monthly report plus weekly updates about how we are helping your website. We are also always available via email or phone to answer any questions you may have.

Search Engine Optimization FAQs

Much of the traffic to any website originates with a search engine and a couple of keywords. Pay-per-click ads can guarantee placement of your website in a search’s results, but these ads can become quite expensive. Who wants to pay for every visitor to their site? Search Engine Optimization (SEO), however, can bring visitors to your site organically, without a cost for each potential customer. SEO improves your ranking in organic search results. Better placement on the page means more website visitors, which leads to more business revenue for you.

The short answer is “yes.” While SEO does take time, it will prove to be the biggest source of visitors (potential customers) to your site. Pay-Per-Click advertising and Social Media Advertising are quick, but the moment you stop paying, the traffic to your website stops. SEO takes time, but once the pieces are in place it becomes a free source of customer traffic. In the end, the cost-per-acquisition is much lower than other advertising strategies.

Search Engine Optimization (SEO) influences and optimizes ‘organic’ or ‘natural’ search results within search engines like Google and Bing. Search engines have an algorithm that decides which websites are the most relevant or authoritative when a keyword is entered. The websites chosen then appear in the keyword’s search results. The algorithms utilized by search engines use more than 200 factors to determine which sites to list. SEO helps a website with these 200+ factors using a variety of strategies and tactics. The more effective the SEO, the higher your website will rank in the search results.

No. We completely avoid using black hat SEO methods on your website. For those unfamiliar with the term, black hat SEO strategies and tactics are those that Google and Bing disapprove of. When Google or Bing catches a website using black hat tactics, the site is penalized and its organic search rankings drop dramatically. Black hat SEO can bring quick and effective rankings, but the potential damage to your business makes using such strategies far too dangerous to be worth the risk.

Mack Media sticks to methods approved of by Google and Bing. White hat SEO may take longer, but it also avoids putting your business site in unnecessary risk. The results of our white hat SEO will be around for as long as your Perth Amboy business is.

The time SEO takes depends on the competition, the target search terms and your website’s starting point. If your website has never done SEO optimization before or your target search terms have a lot of competition, the process will take more time. SEO typically takes 4-6 months on average to see good results, but it is a long-term investment. The better your website’s placement in the search results, the more free visitors your site receives.

Always avoid any SEO company that promises you #1 position rankings in the first week. Such promises are a sure sign of black hat SEO techniques. Though black hat tactics bring fast results, they use methods which Google has not approved. When Google catches websites using black hat SEO, they are penalized and their rankings are completely lost.

Both yes and no.  Your website will definitely rank on the first page of results for your target keywords. We can also have your website rank on the top of the first page. However, it is not possible to rank in the first position for every target keyword. Any SEO company that promises #1 rankings for every target keyword should be carefully avoided. More important than a #1 position is whether or not the keyword rankings bring new customers to your site that boost your business. Businesses new to SEO often become too focused on getting exact rankings for a small set of keywords.

 

Mack Media does track the rankings of your keywords, but we do not focus on just one or two. We focus on dozens. Through keyword research, we identify a list of keywords with the most potential to bring customers to your website. Then, we work on the rankings for that list of keywords. When we see success with those, we move on to additional keywords. Ranking #3 for 50 different keywords is much better than ranking #1 for just one. At Mack Media, we’re focused on building your business (ROI), not just on rankings.

SEO Services to Grow Your Perth Amboy, NJ Company

You need the help of SEO to grow your business, and Mack Media is here for you and your Perth Amboy, NJ business. We are the trusted solution for companies throughout CT, NY & NJ, providing services that are effective, ROI-driven and honest. We are more than just an SEO company; we are a partner in your business growth. Our clients (your success) is our #1 priority.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), and web design & development.

Please call today for a quote: 203-778-1120

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