Norwich, CT Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

Build Your Norwich, CT Business With Search Engine Optimization

The Mack Media Group, located in Norwich, CT, will use Search Engine Optimization to increase your Norwich business’ visibility online. Search Engine Optimization (SEO) can make your business appear higher up in the search results in search engines like Google, Yahoo and Bing. With quality SEO, your website can achieve a high ranking for keywords related to your business. Whether you are a contractor or private practice, we can make your business rank number one.

Mack Media as an SEO company in CT, understands that seeing a measurable return on investment (ROI) matters to your Norwich business. Through SEO, we can provide you a good ROI by assessing the number of customers generated by conversion and dynamic phone tracking. The Mack Media Group is CT’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Norwich, CT SEO?


Mack Media will provide you with a good ROI while providing you with an accurate count of customers generated through the SEO campaign by using conversion tracking and dynamic call. Mack Media recognizes that the money you put into your Norwich needs to make a difference in your bottom line.


Mack Media takes pride in our SEO work and only use the best tried-and-true white hat SEO practices. We never apply black hat SEO tactics. Paid links and spam comments can harm your website and your business’ reputation. This will improve your SEO rankings in the long term. If you have a question, we will have an answer.


Mack Media knows that, because every business is different, each company’s SEO needs vary. We do not use an SEO template across our clients. Your business is unique, so we construct an SEO strategy around the unique necessities of your website and business.


You should be involved in the process, so Mack Media sends comprehensive reports detailing conversions, keyword rankings, and other key metrics. We will also update you with a weekly email.

What is Included in Your Norwich, CT SEO Services?

Initial SEO Audit

When developing an SEO plan for your website, we will research your business, your current successes, and where your online presence may be struggling. Mack Media will audit your online presence and website before we begin work on your SEO. Then we collect local organic rankings and 3-pack rankings, check the site backlink portfolio and assess on-site practices. This is where our process begins.

Keyword Research

We will decide on the best strategy (including keywords) for your website post-audit. We get to know your business’ products and services and identify the top keywords according to related web traffic and the current ranking of your Norwich business’ site. Our method charts the route to the best ROI.

Competitor Analysis

You are not the only Norwich business vying for customers! It can be difficult to identify how your online and offline competitors differ. You don’t need to worry, though. Mack Media analyzes the backlink portfolio along with your competitors’ content. We will find the most efficient course of action to beat them in the search results.

Technical Site Optimization

SEO provides an excellent opportunity for your Norwich business’ website to achieve a high rank on search engines. Mack Media will optimize the title tags, meta descriptions, alt tags, site content, internal linking, URL structure, site architecture, schema markup, load time, and more!

Inbound Marketing

Mack Media uses multimedia content and marketing strategies targeted to your specific audience to attract customers. Through inbound marketing, you’ll see new customers headed toward your business.

We can increase the chances that your customers will have an easy time finding your business developing content blog posts, white papers, infographics, and multimedia products like graphics and videos.

Link Building

Mack Media never jeopardizes our clients’ online presences through black hat tactics. Instead, we boost the organic rank of your Norwich business with white hat link-building techniques. We research, reach out, and acquire the proper links. SEO strategies absolutely center around link building.

Local Listing Optimization

Your Norwich business needs to show up in the local listings. Mack Media’s SEO will positively affect your business’ rankings across the top websites, guaranteeing that your name, address and cone (NAP) consistently rank highly in the Local 3-pack. We also track customer reviews and respond on your behalf.

Backlink Audit & Cleanup

If you’ve worked with developers who used black hat techniques in the past, we can conduct an audit of your backlink portfolio and remove the backlinks that may be harming your website’s search ranking and business. Mack Media only uses white hat link-building.

Conversion Tracking

We keep track of organic search results by searching specifically for customer communication. Phone calls, web forum, and chat-box submissions provide data points to establish your ROI. This information is critical to determining the effectiveness of search engine optimization. Conversion tracking will allow you to invest wisely with your marketing funds.

Regular Reporting

Mack Media provides weekly and monthly reporting in an effort to keep you informed. These reports are tailored specifically to your business. We believe it’s important for you to know that your investment is turning out positive results. We are available by email or phone if you have any questions, comments or concerns outside of the reports.

Search Engine Optimization FAQs

Better rankings in search engines bring more traffic to your website, creating a higher ROI for your Norwich business. Pay-per-click ads can be used to secure a spot in search results, but every visitor costs you valuable money and can rack up costs quickly. Effective SEO will let you avoid pay-per-click advertising by improving the placement of your website in search results organically, thereby providing free visitors to your website without mounting costs.
Yes. In the long run, SEO will become the largest source of web traffic for your site. It will also result in high conversion rates for your Norwich business. SEO can take time. Most sites see results between 4-6 months, but while PPC advertising and Social Media Advertising show more instant results, they do not provide any long-term benefits. The effectiveness of these strategies ceases when you stop investing. SEO may start slowly, but once it picks up speed, it provides free traffic and creates a much lower cost-per-acquisition than the other tactics.
Search Engine Optimization (SEO) influences “organic” search results on search engines like Bing or Google. If you want your business’ site to show up in high ranks when Internet denizens conduct searches related to your company, its industry, and the products or services it offers, SEO could be an effective strategy to use. Search engines utilize a proprietary algorithm to uncover which websites are the best fit for a search and most relevant to a keyword. These websites, the ranks of which determined by an algorithm over 200 factors, determine your placement in the search results. SEO provides strategies to better suit a website for those 200 factors. The more targeted your SEO, the higher you will rank in searches.
Search engines will penalize Black hat SEO marketing practices. That is why Mack Media never uses black hat methods. Google and Bing will negatively deal with websites that use black hat SEO, resulting in an inevitable drop in search results. Black hat SEO methods show quick results, but they leave the ranking of your website vulnerable to being hindered by search engines. It is simply not worth the risk to use this practices even if it is for short-term gain.

The Mack Media Group only practices white hat SEO—search engine-approved strategies and practices for businesses with an online presence—to increase your company’s chances of being higher up in search results. Although white hat practices may take longer to show a return, they do not put your visibility at risk of being compromised. Your Norwich business should have a strong online presence and our SEO will keep it that way.

By customizing our strategies based on your competition, your existing website, and the key search terms and target customers, Mack Media will meet the needs of your Norwich business. The popularity of particular keywords and whether or not a site has previously used SEO affect the timeline. These things can slow down the process of seeing results from a newer, better SEO system. Although the process is similar in practice, businesses vary, so the time it takes for SEO will be different from one to another. An average search engine optimization takes. You will see a measurable ROI in 4-6 months. The higher the search rank of your website for keywords, the more free traffic for your website.
Based on your first SEO keyword, Mack Media can help your Norwich business appear higher up in search engine rankings. We will use what the industry considers best practices to boost your website’s rank and order. Unfortunately, it is impossible to for a business website to rank first for every target keyword. SEO is more complex than simply competing for the first rank of all your key terms. Mack Media can assure you that SEO companies offering or guaranteeing this is trying to scam you! SEO truly is designed to bring new customers to your website in order to further the development of your business.

While the Mack Media Group tracks your rank, we will home in on a variety of key terms. We determine the most effective keywords that will affect your search rankings, then use that list of terms to bring customers to your business. Next, we apply these specific keywords in order to make your site appear higher in the searches. Once we see that one of the keywords has successfully boosted your rank in the top search engines, we move on to another. It is better to rank third or fourth for fifty keywords than it is to rank on the first page for only one. Our Norwich SEO is focused on increasing your business’ growth and revenue.

SEO Services to Grow Your Norwich, CT Company

The Mack Media Group is Connecticut’s trusted SEO company, and we will ensure that your Norwich business will benefit and grow from our services. We provide honest, effective, ROI-driven SEO for companies throughout the Norwich, CT, area. We are not just an SEO company, but a partner who aims to help grow your business. We care about our clients and your success.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), and web design & development.

Please call today for a quote: 203-778-1120