Newington, CT Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

Build Your Newington, CT Business With Search Engine Optimization

If you want to make sure your Newington business can be found online, Mack Media’s Search Engine Optimization strategies can do it! Search Engine Optimization (SEO) is a combination of techniques and tactics that influence the search results of search engines like Google and Bing. With a well executed SEO, your website can receive a high rank for important search terms for your Newington business. No matter if you are a doctor, lawyer, contractor, or any other profession, we can make it rank.

Improving your search rankings is only one part of it—acquiring a measurable ROI is another. By setting up conversion and dynamic phone tracking we can tell exactly how many customers are generated through SEO, giving you a measurable ROI. Mack Media is CT and NY’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Newington, CT SEO?

MEASURABLE RESULTS

We know each marketing dollar is a true investment in your Newington business. That’s why we utilize dynamic call and conversion tracking, providing an exact count of customers generated by SEO campaigns.

TRANSPARENT WORK

We take pride our SEO work and never use black hat SEO practices that would hurt your website. We improve your long-term SEO rankings by using only white hat SEO practices. If you have questions, we have answers.

CUSTOMIZED PLANS

Because each company is so individual, each company’s SEO needs are unique as well. We never use cookie-cutter strategies. Your Newington company will receive a customized SEO plan with SEO practices built around your website’s needs.

REGULAR REPORTING

You receive custom, detailed reports at the end of every month that includes conversions, keyword rankings and other key metrics. We keep you apprised of your progress through a weekly emailed update.

What is Included in Your Newington, CT SEO Services?

Initial SEO Audit

Mack Media conducts an SEO audit on your website and online presence prior to any SEO work. We gather current local organic rankings, 3-Pack rankings, check the site backlink portfolio, setup Google Analytics and Google Webmaster Tools, and examine on-site SEO practices.

Keyword Research

After completing the SEO audit, we begin the keyword research specific to your Newington  business. We familiarize ourselves with your services, identifying and organizing your top keywords by potential web traffic. Our research provides maps of the target keywords with the greatest ROI.

Competitor Analysis

In your industry, you are not the only company competing for customers! Your online competitors may differ from your offline competitors. By assessing the backlink portfolio, content, and strategies used by the competition, we can find the right SEO strategies to beat them in rankings.

Technical Site Optimization

Your website is the best place to start SEO. We refine the site content, meta descriptions, website title tags, alt tags, internal linking, load time, url structure, image optimization, schema markup, and more. Onsite SEO is the first step to improving the rankings of your Newington business.

Inbound Marketing

You can draw your customers to you with inbound Marketing and Content Optimization. After gathering research about your target demographic, Mack Media will create content blog posts, white papers, infographics, videos and other related mediums that attract your customer base. We make it easy for customers to find you.

Link Building

Link building is imperative to effectively implementing any SEO strategy. We boost the natural (i.e. “organic”) ranking of your Newington business using white hat link-building techniques. We never use black hat tactics, which only show short term results. Mack Media researches and acquires proper links while you enjoy the flow of new customers.

Local Listing Optimization

A large part of search engine optimization lies in local listings. Your local listings will be optimized across the top listing websites. Through this, we can ensure the name, address, phone (NAP) consistency for raised rankings in the Local 3-Pack are accurate. We can also monitor and respond to any reviews on your listings on your behalf.

Backlink Audit & Cleanup

Mack Media will only use safe, proven white hat link-building for your website. And if someone used black hat techniques in the past? We’ll audit your website’s backlink portfolio in order to carefully remove or reject any backlinks that are hurting your site’s organic search rankings.

Conversion Tracking

If you can’t discern your return-on-investment, what good is search engine optimization? Mack Media keeps track of data points and information such as web forum submissions, phone calls, and chat-box entries coming from organic search results. This accurate conversion tracking helps you make smart decisions with your marketing dollars to ensure a good ROI.

Regular Reporting

We admit it—we’re proud of the work we do here at Mack Media! We want to share that with each of our clients. In addition to weekly updates on the work we’ve done for your site, you will receive detailed monthly reports. You can always email or call us with any questions you have.

Search Engine Optimization FAQs

Search engines are going to direct much of your website traffic to your site. Yes, pay-per-click ads guarantee placement of your website in the search results, but they become extremely expensive very quickly—and they have no lasting effect. On the contrary, through search engine optimization (SEO), you’ll consistently see free site visitors! SEO improves the placement of your website in organic search results. The higher you rank, the more visitors to your website. This means more customers and revenue for your Newington business.
Although SEO can take some time to show results, it is absolutely worth the investment and will end up being the largest source of traffic and customers. PPC advertising and Social Media Advertising provide immediate results, but those results stop the moment you terminate advertising. SEO results grow slowly but provide a free, long-term source of traffic for your customers at less of a  cost-per-acquisition than other advertising mediums.
SEO is the process of optimizing or impacting the ‘natural’ or ‘organic’ rankings of a site within search engines (such as Google or Bing). By using a proprietary algorithm to determine which websites are the most authoritative and relevant to a keyword, Search Engines decide which sites will sit at the top of search results for that keyword. Google, Bing, and other search engines use over 200 factors in their algorithm when ranking websites. Each SEO strategy can work toward optimizing a website for these 200+ factors. The better your SEO, the higher your website rank in the organic search results.
We will never use black hat SEO methods on any website we work with. Black hat SEO strategies are tactics which produce short-term, short-lived results and tactics of which Google and Bing disapprove. When Google or Bing catches a website using black hat SEO, the website is put at a disadvantage and the organic search rankings tank. Even though black hat SEO can bring a rapid uptick in rankings, the potential harm to a business does not make it worth the risk.

At Mack Media, we will only practice white hat SEO strategies. These tactics are approved by Google, Bing, and other search engines. This type of SEO does take longer to get results, but also does not expose your Newington company website to any unnecessary risk. Your Newington business will around for a while, and our SEO work is built to last.
The timeline for SEO varies depending on the target search terms, your Newington business’ competition, and the starting point of the website. It may take longer if a website has never done SEO optimization or a target search term has a lot of competition. On average, SEO takes 4-6 months to see effective results; it is a long term investment. The higher your rank, the more free visitors you’ll see come to your site.

It’s worth knowing that SEO company telling you they can achieve #1 position rankings in a week is untrustworthy. These types of companies use black hat SEO tactics that show quick results but use methods disallowed by major search engines. When top search engines catch these offending websites, the sites are penalized and lose their rankings altogether.
SEO is complex, so it’s good to understand the answers to the following questions as we get started. Can your website rank #1 for your target SEO keywords? Absolutely. Can your website hit high up on the first page? Yup! Will you rank in the first position for every target keyword? No. It is not possible. In fact, any SEO company that says that it is should be ignored. What is more important is if these keyword rankings bring you new customers that grow your Newington business. Don’t fall into the trap that so many businesses new to SEO make— by becoming too focused on rankings for a small set of keywords.

While we do track your rankings positions, Mack Media focuses on more than just a small, select group of keywords. Rather, we work with dozens of search terms, performing keyword research to identify the most promising list of keywords that will bring customers to your Newington business.We can move forward with upping the rankings for these top keywords once the research is done. After seeing success, we move onto additional keywords. It is much better to rank in position three for fifty different keywords than rank in position one for one keyword. Our SEO is focused on building your Newington business, not just on rankings.

SEO Services to Grow Your Newington, CT Company

Mack Media is the trusted SEO company for you if you want to grow your Newington business. We provide results-driven, honest SEO services for companies throughout CT and NY that focus on generating ROI. We are not just an SEO company, but a partner in your Newington business growth. We care about our clients and your success.

The Mack Media Group is your one-stop marketing agency for PPC managementsearch engine optimization (SEO), social media marketing (SMM), and web design & development.

Please call today for a quote: 203-778-1120