Mount Vernon, NY Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

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Build Your Mount Vernon, NY Business With Search Engine Optimization

Mack Media’s team of experts can help get your Mount Vernon business discovered using Search Engine Optimization (SEO). SEO is a way to influence where your Mount Vernon business appears in the results for search engines like Google and Bing through a variety of strategies and techniques. With proper implementation of SEO, your business can be among the first to appear when terms related to your business are searched. Whatever your business’s focus, we can get you noticed.

We also pride ourselves on our ROI driven results. With conversion and dynamic phone tracking we can inform you the exact amount of customers our services generated for your Mount Vernon business and provide you with a measurable ROI. Mack Media is Mount Vernon, NY’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Mount Vernon, NY SEO?

MEASURABLE RESULTS

We know that you want to make sure that your marketing investment is well spent and provides measurable results. That is why we utilize dynamic call and conversion tracking, which provides you with the exact amount of customers the SEO campaign generates for your Mount Vernon business.

TRANSPARENT WORK

We are proud to only use white hat SEO practices that bolster your business’s SEO rankings over the long term. We never use black hat SEO practices that give a small term boost but can greatly hurt your website in the long term. If you ever have a question, we will have an answer.

CUSTOMIZED PLANS

No business is the same and every company has different SEO needs. We understand this and never use uniform SEO. When you come to us you will receive an SEO plan customized around you, with SEO strategies built for you and your website.

REGULAR REPORTING

We also make sure that you always know where your investment is going and provide you with a specific, custom report every month. The reports let you know your conversion, keyword rankings, and other important information. To make sure you are always updated we also email you updates weekly.

What is Included in Your Mount Vernon, NY SEO Services?

Initial SEO Audit

Before beginning SEO work we audit your online SEO presence and website. This includes obtaining current local organic rankings and 3-Pack rankings, as well as checking the site’s backlink portfolio. We also setup Google Analytics and Google Webmaster Tools while analyzing your on-site SEO practices.

Keyword Research

After the auditing process we perform detailed research on keywords for your Mount Vernon business. We scour your services and identify your top keywords and organize them by both their potential to generate traffic, and how difficult it will be to rank your site with them. With this research we discover what keywords will provide the greatest ROI and thus which ones to target.

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Competitor Analysis

We know you are not the only company in Mount Vernon or elsewhere competing for customers. You may even face a different suite of competition in the online world than what you face offline. We carefully investigate the backlink portfolio, content & tactics these competitors use and help find the right SEO strategies to best them.

Technical Site Optimization

SEO starts on your website and we optimize the website title tags, meta descriptions, alt tags, site content, internal linking, url structure, image optimization, schema markup, load time, and much more. Performing SEO on your website is the first step to boosting your Business’s rankings.

Inbound Marketing

After researching your target audience, we will help make them come to you through Inbound Marketing & Content Optimization. We will create content blog posts, white papers, infographics, videos, and other types of content that will appeal to your types of customers. We make them want to come to you and make it easy for them to do so.

Link Building

Of course a crucial part of any SEO strategy is link-building. We carefully use white hat link-building techniques and perform research and outreach to acquire the links for you. We never use black hat tactics that can ultimately hurt your business.

Local Listing Optimization

An ever larger part of SEO are local listings. We make sure that these work for you by optimizing these across top websites. We make certain that name, address, and phone (NAP) are consistent for higher rankings in the Local 3-pack. Additionally, we monitor and respond to reviews on listings.

Backlink Audit & Cleanup

We will only use white hat link-building to ensure your website’s long term success. But what if you’d gotten burned by someone using black hat techniques for your website before? Not to worry, we will perform a detailed audit of your site’s backlink portfolio. Any back links that are causing damage to your organic search rankings we will carefully remove and disavow.

Conversion Tracking

No SEO is particularly useful if there is no way for you to determine the ROI. Therefore we track all web forum submissions, phone calls, and chat-box submissions from natural search results. This accurate tracking helps you know exactly how much return these SEO services have given you.

Regular Reporting

None of this is of much good to you though if you never hear what’s been done. As such we make sure you receive a detailed, custom monthly report. This is in addition to regular weekly updates on all the work being done for your website. We are always ready to respond to emails or calls if you have any questions.

Search Engine Optimization FAQs

The key to marketing any business is to get noticed, and in the internet age that will often come from website traffic. Most of this traffic will be coming from search engines like Google. While you can use pay-per-click ads to guarantee your website appears prominently in search results, you will have to pay for each and every click on these ads. Since not every click is necessarily a sale, this cost adds up quickly. However, search engine optimization (SEO) can help provide free site visitors. SEO helps your website appear prominently in ‘organic’ or ‘natural’ search results without having to pay for advertising. The more prominently your website is ranked and displayed the more people will click on your website, at no cost to you, which ultimately leads to more customers and revenue.

Yes SEO is worth the investment. Search Engine Optimization is not an instantaneous process, but over the long term it will become a massive source of free web traffic to your website. PPC (pay-per-click) advertising and social media advertising can provide more immediate results, but these results are temporary, not to mention continually expensive. The moment you stop paying for either type of advertisement you will receive no more results. SEO builds up slower, but once it gains momentum it provides a constant influx of free web traffic with no additional expense, ultimately providing a far lower cost-per-acquisition than other types of advertising.

Search Engine Optimization (SEO) operates by influencing the prominence of your website in organic search results from search engines, like Google or Bing, for certain keywords. These types of search engines use a proprietary algorithm to determine which sites to display most prominently by determining what websites are most knowledgeable about or relevant to a keyword. They perform this process using over 200 factors in their algorithms. SEO serves to optimize your website for these factors causing it to appear higher in search results and thus receive more traffic.

No. We will never use black hat SEO methods on our client’s websites. For those unfamiliar, black hat methods refer to SEO strategies that go against the standards of Google and Bing. While these tactics can bring quick results, these rarely last long. As soon as Google or Bing discovers a site using these practices, the website will be penalized and their appearance in search results will drop significantly.

This is why we only use white hat SEO. As the name might suggest, these are strategies that have been approved by Google and Bing. While these techniques take slightly longer, they are built for the long term and do not expose your site to unnecessary risks and painful backlash. Just like your business, our SEO is built to last.

This will vary depending upon the types of search terms that you are targeting, the competition you face, and how advanced your website is in terms of SEO already. If the target search term is being competed on by many different business, or your website has not done any kind of SEO optimization previously, it will take longer. The average length of time for SEO though is 4-6 months, to see effective results. This is a long term investment that will bring a great deal of free web traffic given time.

You should steer clear of any company claiming that it can provide #1 ranking within a week. These types of companies often make heavy use of black hat SEO tactics. While they may be able to deliver fast results, these methods invite fierce backlash from Google or Bing that often set the business farther behind, in terms of rankings, than when it started.

Yes and no. We can certainly get your website on the first page for your target keywords and put you on the top of the first page, but it is not possible to get you to rank first for each keyword. Any SEO company that claims it can put you #1 for every keyword should be treated with extreme skepticism. Exact keyword ranking though is not the important part of SEO. What is important is that SEO brings in new customers and helps grow your business. Focusing on the ranking for a small set of keywords is a mistake too many businesses make when they are new to SEO.

At Mack Media we do track ranking positions, however we do not focus on only one or two keywords. Rather we focus on dozens and perform detailed research to find the most promising list of keywords for attracting attention to your business. We then focus on ranking these keywords and then move to additional keywords once great results have been shown. Ultimately far more customers will come to your business if you are number three for fifty keywords rather than number one for one or maybe two keywords. Our SEO will build your business, not just your ranking.

SEO Services to Grow Your Mount Vernon, NY Company

Mack Media is the SEO company that can help you grow your Mount Vernon Business. We use safe white hat techniques to grow your business for the long term and keep you informed on your ROI. We do not see ourselves as only an SEO company, but also a partner in growing your business. The success of your business matters to us.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development.

To get started reach out to us today at: 203-778-1120

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