Long Island, NY Search Engine Optimization (SEO) Services

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Build Your Long Island, NY Business With Search Engine Optimization

Mack Media can assist your Long Island business’s web presence by implementing search engine optimization (SEO). SEO is strategies and tactics used to gain traffic from organic and natural search results on search engines like Google and Bing. If you utilize SEO correctly, your website can rank on the first page for specific keywords targeted at your Long Island business and keywords for your industry.

We can start by improving your search rankings, but in the long run, we will help you acquire a positive return-on-investment (ROI). To find your ROI, we install conversion and phone tracking to figure out how many customers were generated through your SEO campaign. Mack Media is CT & NY’s trusted SEO agency. Give us a call today 203-456-9671.

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Why Trust the Mack Media Group with Your Long Island, NY SEO?

MEASURABLE RESULTS

We understand how important it is to have control over what you invest in your Long Island company, so we want you to see the results. By setting up dynamic call and conversion tracking, we can tell you the exact number of customers that were generated through your SEO campaign.

TRANSPARENT WORK

When it comes to working with your Long Island business, we will always be honest with how we operate. We never use black hat SEO practices that could potentially harm your website credibility. Instead, we focus on white hat SEO practices to improve your long-term SEO rankings. If you ever have any questions, feel free to ask us.

CUSTOMIZED PLANS

Every company has its distinct qualities, and we don’t want to take away from what makes your company special. So create a completely original  SEO campaign for your Long Island business, built around the needs of your website. 

REGULAR REPORTING

At the end of every month, you will receive reports that include conversions, keyword rankings, and other key metrics. We will also send weekly emails, keeping you up-to-date on your SEO campaign.

What is Included in Your Long Island, NY SEO Services?

Initial SEO Audit

Before we begin work on your campaign, we first run an SEO audit on your web presence and website. This process includes collecting current local organic rankings, 3-Pack rankings, checking your sites backlink portfolio, setting up Google Analytics & Google Webmaster Tools, and analyzing on-site SEO practices.

Keyword Research

Once the SEO audit is complete, we can move onto Keyword Research for your Long Island business. We take a look at the services you provide, then identify and organize your top keywords by possible web traffic and difficulty to rank your website. By conducting research, we can target keywords that will give you the greatest ROI.

Competitor Analysis

You have most likely come across competitors in your Long Island area, so it is in your best interest that we analyze their backlink portfolio, content, and tactics used for their business. This way we can find the right SEO strategies to help you rank higher.

Technical Site Optimization

We will first start implementing SEO on your website. This is when we optimize website title tags, meta descriptions, alt tags, site content, internal linking, URL structure, image optimization, schema markup, load time and much more. Onsite SEO is just the beginning of your new and improved rankings for your Long Island business.

Inbound Marketing

Another tactic we can use to help you gain customers is Inbound Marketing & Content Optimization. Once we have done research on your target audience, we will create blog posts, white papers, infographics, videos and other mediums that will help find your customer base. We want to make it as easy as possible for your customers to find your Long Island company.

Link Building

Link building is a very important part of an SEO strategy. We help increase the organic rankings of your Long Island business by using white hat link-building techniques. We will never use black hat tactics, they are simply short-lived and against Google & Bing guidelines. We take care of the research, outreach and acquire the links for you.

Local Listing Optimization

The listings of the Long Island area otherwise known as local listings for you play a big part in SEO as well. We optimize your local listings on the top listing websites. Ensuring that your name, address, phone (NAP) are consistently rankings higher in the Local 3-Pack. If you like, we can also monitor and respond to any reviews on your listing.

Backlink Audit & Cleanup

If another agency has used black hat techniques on your website, we can help you. We will audit your website’s backlink portfolio and remove any damaging backlinks that hurt your site’s organic search rankings.   

Conversion Tracking

In the end, SEO will help us determine your return-on-investment (ROI). To find your ROI, we track your web forum submissions, phone calls and chat-box submissions from your natural search results. The correct use of conversion tracking helps you make smart investments in your Long Island business.

Regular Reporting

Your Long Island business is important to us, and we always want to have you in the loop. Every month we will send you detailed, custom reports about your SEO campaign. We will also send you weekly reviews about any changes or updates we have made to your campaign. If you ever have any questions, feel free to email or call us.

Search Engine Optimization FAQs

SEO is a very important tactic to include in your site. This is because most of your web traffic is going to come from a search engine. Sure, you can pay an arm and a leg investing in pay-per-click (PPC) ads that will guarantee placement, but means you pay for every visitor that comes to your site. Search engine optimization can provide you those visitors for free by using organic search results. Once your site is ranking with SEO, you will achieve more visitors, more customers and revenue for your Long Island business.

Yes, SEO is worth the investment for your Long Island business. SEO will take a certain amount of time, but it will become the largest source of traffic and customers for your website. PPC advertising and Social Media Advertising will give immediate results, but these results come to a halt when you stop advertising. SEO will provide you with a free source of traffic at a lower cost-per-acquisition compared to other advertising mediums.

Search Engine Optimization (SEO) is the process of using tactics and strategies to boost traffic to your site through natural and organic search results on search engines.Search engines like Google & Bing use a proprietary algorithm to figure out which sites are the most authoritative and relevant to certain keywords. These websites are then placed in the search results, and the search engine will use 200+ factors to determine how they will rank.  SEO uses tactics to optimize your website for these 200+ factors. The better the SEO, the higher you will rank using organic search results.

No, we will never use black hat SEO methods for your Long Island business. Black hat SEO is the use of strategies and tactics that Google & Bing disapprove of. If a website is caught using these tactics, the website will be disciplined by Google or Bing and their organic search rankings will disappear. Sure, black hat SEO will bring immediate results, but it isn’t worth losing your rankings and causing harm to your website.

Mack Media only uses white hat methods to create our SEO campaigns. It will take longer to see results, but it won’t put your company in harm’s way. We want your Long Island business to stick around, so we make sure our SEO is built to last.

The time will vary from campaign to campaign, depending on target search terms, competition and where your website is at currently. If your target search terms have a lot of competition or your website has never completed SEO optimization, the results will take longer. Typically, SEO will take around 4-6 months for results, but it is a long-term investment for your Long Island business. Once your site is ranking, you will see a flow of free web traffic.

If any SEO agency tells you that you can see results either immediately or in a week, you should stay away from them. They are most likely using black hat SEO tactics and these can ruin your business and your rankings on Google & Bing. When a website is caught using black hat tactics, they are often penalized.

It depends. Your site will rank on the first page for your target SEO keywords, and you will rank on the top of the first page. But, you cannot rank the first position for every target keyword. It is not possible for any company to do that, and any agency that promises you that should be avoided. Instead, you should focus more on how SEO can help build your company. It will bring in new customers and more revenue. And this should be more important in the long-run.

Mack Media does track your ranking positions, but we focus on dozens of keywords compared to one or two. By performing keyword research we can identify a list of keywords that will bring more customers to your business. We take these keywords and work on their rankings, and once we see them become successful, we move onto more keywords. It is better to rank on any position for the first page, ranking number one should not be your priority. Our SEO focuses on building your business, not just how you rank.

SEO Services to Grow Your Long Island, NY Company

Looking for a SEO company to help you grow your Long Island business? Look no further, the Mack Media Group can help you out. We provide effective, ROI-driven, SEO services for companies throughout CT & NY. We are a partner in your business, and we want to see you become successful.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development. Please reach out to us to get started: 203-456-9671.

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