Groton, CT Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

Build Your Groton, CT Business With Search Engine Optimization

The Mack Media Group, located in Groton, CT,  is able to give your Groton business visibility with the help of Search Engine Optimization. Search Engine Optimization (SEO) is the method that affects the search results in search engines like Google, Yahoo and Bing. With well developed SEO, your website can rank first for keywords related to your business. Whether for contractors or private practices, we can make your business rank number one.

We understand that receiving a positive return on investment (ROI) is also of great importance. Through SEO, we can provide you an accurate ROI by assessing the number of customers generated by conversion and dynamic phone tracking. The Mack Media Group is CT’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Danbury, CT SEO?


Every dollar invested into your Groton business is crucial. We can provide you with a proper ROI, presenting an accurate count of customers generated through the SEO campaign by utilizing conversion tracking and dynamic call.


We take pride in our SEO work. We never resort to black hat SEO tactics, like paid links and spam commenting, that could harm your website and your business’ reputation. We only practice high-quality white hat SEO that is grounded in best practices. This will improve your SEO rankings over time. If you have a question, we will have an answer.


Since no two businesses are exactly alike, the needs for SEO changes with each company. We never cut corners by using an SEO template across our clients. Mack Media will build your SEO strategy around the specific necessities of your website and business.


We keep our clients involved in the process. At the end of every month, we send comprehensive reports detailing conversions, keyword rankings, and other key metrics. We will also update you weekly through email.

What is Included in Your Groton, CT SEO Services?

Initial SEO Audit

In order to come up with a plan for SEO for your website, we need to understand your business, your current success, and where your online presence might be struggling. Therefore, we will audit your online presence and website prior to beginning work on SEO. Then we collect local organic rankings and 3-pack rankings, check the site backlink portfolio and assess on-site practices. From this point is where we will begin.

Keyword Research

Once the SEO audit is complete, we will decide on the best keywords for your website. We study the services provided by your business and identify the top keywords according to web traffic and the current ranking of the site. Our method charts the route to the best ROI.

Competitor Analysis

There are other business fighting to make your potential Groton customers theirs! It can be difficult to identify the differences in online and offline competitors. However, don’t fret! We analyze the backlink portfolio and your competitors’ content. We will find the most efficient course of action to beat them in the search results.

Technical Site Optimization

SEO is the first step to getting your Groton business’s website to rank first on search engines. Mack Media will optimize the title tags, meta descriptions, alt tags, site content, internal linking, URL structure, site architecture, schema markup, load time, and more!

Inbound Marketing

Get your customers to come to you through inbound marketing. By researching your target audience, we can create media to attract customers. Through developing content blog posts, white papers, infographics, and even videos, we can ensure your customers to have an easy time finding your business.

Link Building

Link building at the center of any SEO strategy. We boost the organic rank of your Groton business with white hat link-building techniques. We research, outreach, and acquire the proper links—never jeopardizing a website by using short-sighted, black hat tactics

Local Listing Optimization

Local listings are crucial for your Groton business, so we hone them across the top websites, guaranteeing that your name, address and cone (NAP) consistently rank highly in the Local 3-pack. In addition, we track customer reviews and respond on your behalf.


Backlink Audit & Cleanup

Mack Media only uses white hat link-building. If you’ve previously trusted a developer with your website and they used black hat techniques, we will audit your backlink portfolio, remove the backlinks that harm your website’s search ranking and business.

Conversion Tracking

Determining an ROI is of utmost importance to effective search engine optimization. We will track organic search results for customer communication like phone calls, web forum, and chat-box submissions. Conversion tracking will allow you to invest wisely with your marketing funds.

Regular Reporting

We believe it’s important for you to know the progress of our practices. Mack Media provides monthly and weekly reports tailored specifically to your business. If you have any questions, comments or concerns outside of the reports, we are available by email or phone.

Search Engine Optimization FAQs

A search engine is what directs traffic to your website. Pay-per-click ads can be used to secure a spot in search results, but every visitor costs you valuable money and can become expensive very quickly. SEO provides a workaround for this issue by improving the placement of your website in search results organically, thereby providing free visitors to your website. A better ranking nets more visitors, in turn creating more revenue for your Groton business.
Yes. SEO takes time (about 4-6 months), but, in the long-run, it will become the largest source of web traffic and new customers to your Groton business’ website. PPC advertising and Social Media Advertising may provide instant results, but they also stop the moment your advertising ends. SEO may begin slowly, but once it gains momentum, it provides free traffic and creates a much lower cost-per-acquisition than the other advertising strategies.
Search Engine Optimization (SEO) is the method of manipulating the “organic” search results within search engines like Bing or Google. It also makes your site appear higher up in searches related to your business, its industry, and its practices. Search engines utilize a proprietary algorithm to uncover which websites are the best fit for a search and most relevant to a keyword. These websites are placed in the keyword’s search results. They use over 200 factors in their algorithm to decide the order and rank of the websites based on the keyword. SEO provides strategies to better suit a website for those 200 factors. The more efficient your SEO is, the higher your website ranking will be.
No, we never use black hat methods. Black hat SEO is a marketing practice that search engines will penalize. Google and Bing handicap websites that use black hat SEO. As a result, their organic rankings take a dive. Although black hat SEO methods show quick results, they leave your website vulnerable to being damaged by search engines. It is not worth the risk.

The Mack Media Group only practices white hat SEO, which are search engine-approved best business practices. This does take longer to get results, but does not put your visibility at risk of being compromised. Your Groton business should have a strong online presence and our SEO will keep it that way.

As we tailor our SEO strategy to meet the needs of your Groton business, we must take into account your competition, the launch of your website, and the key search terms and target customers. The popularity of certain keywords and whether or not a business has undergone a previous SEO before, which can slow down the process. Because of this, the time it takes for SEO will be different from business to business. An average search engine optimization takes approximately 4-6 months to see effective results. However, SEO is truly an investment for which you will see return on your investment. The higher the search rank of your website for keywords is the more free traffic for your website.
That depends. We can help bump your Groton business’s website upward in the ranking on the first of your target SEO keywords.  We will work hard to make your website appear at the top of the first page. Unfortunately, it is impossible to for a business website to rank first for every target keyword. Any SEO company that offers that is being untruthful! SEO is designed to bring new customers to your website in order to further the development of your business instead of competing for the first rank of all of your key terms.

While the Mack Media Group tracks your rank, we will focus on many key terms as opposed to a couple. We determine the most effective keywords and use that list to attract customers to your business. Next, we apply these specific keywords in order to up the rankings of your site. Once we see that one keyword is successful, we move on to another. It is better to rank third or fourth for fifty keywords than it is to rank on the first page for only one. Our Groton SEO is focused on building and growing your business, not just being first on a search.

SEO Services to Grow Your Groton, CT Company

You need a Groton SEO company to help grow your business and the Mack Media Group is Connecticut’s trusted SEO company. We provide effective, ROI-driven, honest SEO services for companies throughout Groton, CT. We are not just an SEO company, but a partner who aims to help grow your business. We care about our clients and your success.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), and web design & development.

Please call today for a quote: 203-778-1120