Enfield, CT Search Engine Optimization (SEO) Services

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Build Your Enfield, CT Business With Search Engine Optimization

If you want to make sure your Enfield business can be found online with Search Engine Optimization, Mack Media can help. Search Engine Optimization (SEO) is a combination of strategies and tactics that influence the search results of search engines like Google and Bing. With proper SEO, your website can rank on the top of the first page for important search terms for your Enfield company. Whether you are a doctor, lawyer, contractor, or any other profession, we can make it rank.

Improving your search rankings is only one part of it—acquiring a measurable ROI is another. By setting up conversion and dynamic phone tracking we can tell exactly how many customers are generated through SEO, giving you a measurable ROI. Mack Media is CT and NY’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Enfield, CT SEO?

MEASURABLE RESULTS

We understand marketing dollars represent an investment in your Enfield business. We utilize dynamic call and conversion tracking, providing an exact count of customers generated by SEO campaigns.

TRANSPARENT WORK

We take pride our SEO work and never use black hat SEO practices that would hurt your website. By using only white hat SEO practices, we improve your long-term SEO rankings. If you have questions, we have answers.

CUSTOMIZED PLANS

Each company is unique. In turn, each company’s SEO needs are different as well. We do not use a cookie-cutter strategies. Your company will receive a customized SEO plan with SEO practices built around your website’s needs.

REGULAR REPORTING

You will receive comprehensive, custom reports at the end of every month. The reports includes conversions, keyword rankings and other key metrics. We also email you a weekly update to keep you apprised of your progress.

What is Included in Your Enfield, CT SEO Services?

Initial SEO Audit

We run an SEO audit on your online presence and website prior to any SEO work. We collate current local organic rankings, 3-Pack rankings, check the site backlink portfolio, setup Google Analytics and Google Webmaster Tools, and take a careful look at on-site SEO practices.

Keyword Research

Once we’ve finished our SEO Audit, we delve into the keyword research for your Enfield business. We look through your services, identifying and organizing your top keywords by potential web traffic. Our research provides maps of the target keywords with the greatest ROI.

Competitor Analysis

In reality, for your specific industry, you aren’t the only company competing for customers! Your online competitors may differ from your offline competitors. We analyze the backlink portfolio, content and tactics used by the competition and find the right SEO strategies to beat them.

Technical Site Optimization

The best place to start SEO is on your website. We improve the website title tags,  alt tags, site content, meta descriptions, internal linking, load time, url structure, image optimization, schema markup, and more. Onsite SEO is the first step to improving the rankings of your Enfield business.

Inbound Marketing

With the help of inbound Marketing and Content Optimization, you can make your customers come straight to your Enfield business. Based on research gathered about your target demographic, we will create content, blog posts, white papers, infographics, videos and other related mediums that attract your customer base. We make it easy for your customers to find you.

Link Building

Link building is critical to any SEO strategy. We boost the organic ranking of your Enfield business using white hat link-building techniques. We never use short-lived, black hat tactics. Mack Media researches, performs outreach, and acquires proper links while you enjoy the flow of new customers to your Enfield business. 

Local Listing Optimization

Local listings play a serious role in your search engine optimization. Your local listings will be optimized across the top listing websites while ensuring that your company’s name, address and phone (NAP) are consistent in the Local 3-Pack. We also monitor and respond to any reviews on your listings.

Backlink Audit & Cleanup

Has someone used black hat techniques on your website in the past? Don’t worry, we will only use white hat link-building for your website. We audit your website’s backlink portfolio in an effort to carefully remove or reject any backlinks that are hurting your site’s organic search rankings.

Conversion Tracking

What good is search engine optimization if you can’t discern your return-on-investment? Mack Media collects web forum submissions, phone calls, and chat-box submissions coming from organic search results. Accurate conversion tracking helps you make smart decisions with your marketing dollars.

Regular Reporting

We are proud of the SEO work that we can offer your Enfield business and want you to hear about it. You’ll receive a comprehensive monthly report as well as weekly updates on the work we are doing for your site. You can always email or call us with any questions you have.

Search Engine Optimization FAQs

Much of your website traffic is going to come from a search engine. Although pay-per-click ads guarantee placement of your website in the search results, you have to pay for every single visitor to your website. This can quickly become expensive. However, through search engine optimization (SEO), you’ll see free site visitors! SEO improves the placement of your website in organic search results. The higher you rank, the more visitors to your website. This means more customers and revenue for your Enfield business.

SEO is definitely worth the investment. Although it takes time, SEO will end up being the largest source of traffic and potential customers to your website. While PPC advertising and Social Media Advertising provide immediate results, they also provide no results the moment you stop advertising. The results grow slowly but provide a free, long-term source of traffic for your customers at less of a  cost-per-acquisition than other advertising mediums.

The process of influencing or optimizing the ‘natural’ or ‘organic’ search results within search engines (such as Google or Bing) is called SEO. Search Engines use a proprietary algorithm to determine which websites are the most authoritative and relevant to a keyword. These relevant, authoritative websites are placed in the search results for the keyword. Google, Bing, and other search engines use over 200 factors in their algorithm when ranking websites. SEO uses strategies and tactics to optimize a website for these 200+ factors. The better your SEO, the higher your website rank in the organic search results.

No, we never use black hat SEO methods on your website. For those unfamiliar with the lingo, black hat SEO references SEO strategies and tactics of which Google and Bing disapprove. When Google or Bing catches a website using black hat SEO, the website is penalized and the organic search rankings drop rapidly. While black hat SEO can bring very quick rankings, the potential harm to a business does not make it worth the risk.

Mack Media only uses white hat SEO, methods approved by search engines. This type of SEO does take longer to get results, but also does not expose your Enfield business to any unnecessary risk. Your business should be around for the long term and our SEO work is built to last.

The length of time that SEO takes varies upon the target search terms, the competition and the starting point of the website. Whether a website has never done SEO optimization or a target search term has a lot of competition, it will take longer. On average, SEO takes 4-6 months to see effective results; but it’s a long term investment. The higher your website ranks, the more free web traffic you receive.

It’s worth knowing that an SEO company telling you they can achieve #1 position rankings in a week is scamming you. These types of companies use black hat SEO tactics. Black hat techniques do bring fast results, but use methods not approved by Google or other search engines. When Google catches these offending websites, the sites are penalized and lose their rankings altogether.

Can your website rank highest for your target SEO keywords? Yes. Can your website hit near the top of the list on the top of the first page? Yes. Will you rank in the first position for every target keyword? No, it is not possible and any SEO company that says that it is should be ignored. What is more important is if these keyword rankings bring you new customers that grow your Enfield business. Businesses new to SEO become too focused on rankings for a small set of keywords, which can hinder their progress.

While we do track your rankings positions, Mack Media avoids focusing on only one or two keywords. Instead, we work with dozens. We perform keyword research to identify the most promising list of keywords that will bring customers to your Enfield business. After this research, we move forward with improving the rankings for these top keywords. Once we see success we move onto additional keywords. It is much better to rank in position three for fifty different keywords than rank in position one for one keyword. Our SEO is focused on building your Enfield business, not just on rankings.

SEO Services to Grow Your Enfield, CT Company

If you want help growing your Enfield business, Mack Media is the trusted SEO company for you. We provide results-driven, honest SEO services for companies throughout CT and NY that focus on generating ROI. We are not just an SEO company, but a partner in the growth of your Enfield business. We care about our clients and your success.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), and web design & development.

Please call today for a quote: 203-778-1120

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