Cheshire, CT Search Engine Optimization (SEO) Services

Your Trusted SEO Company for Effective, Measurable Results

Build Your Cheshire, CT Business With Search Engine Optimization

Mack Media’s Search Engine Optimization strategies are a great way to make sure that your Cheshire business is truly showcased on the Web! Search Engine Optimization (SEO) is a combination of methods and strategies that shape the search results of search engines like Google and Bing. Your website can receive a high rank for important search terms for your Cheshire business with a well executed SEO. Whether you are a dentist, lawyer, contractor, or any other profession, we can improve your site’s ranking.

While improving your search rankings is an important part of SEO, we know that bringing in a positive ROI is the real goal! By setting up conversion and dynamic phone tracking, we can tell exactly how many customers are generated through SEO, resulting in a measurable ROI. Mack Media is CT and NY’s trusted SEO agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Cheshire, CT SEO?

MEASURABLE RESULTS

We know each marketing dollar invested in your Cheshire business counts. Mack Media’s dynamic call and conversion tracking keeps you up to date with an accurate count of customers generated by SEO campaigns.

TRANSPARENT WORK

Mack Media takes pride our SEO work. Black hat SEO practices can greatly harm your website, so explicitly avoid them. Our white hat SEO practices will improve your long-term search engine ranking. If you have questions, we have answers.

CUSTOMIZED PLANS

Just as every company has its own strengths, weaknesses, and identity,  every company’s SEO needs individual, too. Mack Media doesn’t use cookie-cutter strategies. Your company will receive a customized SEO plan with SEO practices built around your unique needs.

REGULAR REPORTING

Every month you receive comprehensive reports that include detailed conversion information, keyword rankings, and other critical metrics. We send you a weekly emailed update to keep you aware of the progress of the SEO implementation.

What is Included in Your Cheshire, CT SEO Services?

Initial SEO Audit

Mack Media examines the current SEO on your website and online presence prior to conducting any SEO work of our own. We assess the site backlink portfolio (in addition to gathering current local organic rankings and 3-Pack rankings), set up Google Analytics and Google Webmaster Tools, and examine on-site SEO practices.

Keyword Research

After we conduct the SEO audit, we begin the keyword research specific to your Cheshire company. We identify, organize, and prioritize your top keywords by potential web traffic and familiarize ourselves with your services. In order to get the highest ROI, our research provides maps of the target keywords.

Competitor Analysis

There are many other companies competing for the same customers as you! In addition, your online competitors may differ from your offline competitors. By assessing the backlink portfolio, content, and strategies used by the competition, we can find the right SEO strategies to beat them in rankings.

Technical Site Optimization

SEO is the first step to boosting the ranking of your Cheshire business’ website. We refine the site content, meta descriptions, website title tags, alt tags, internal linking, load time, url structure, image optimization, schema markup, and more.

Inbound Marketing

Inbound Marketing and Content Optimization will pull new customers in to your site. After gathering research about your target demographic, Mack Media will develop content blog posts, white papers, infographics, and multimedia to attract your customer base. We make it easy for customers to find you!

Link Building

Every effective SEO strategy involves link building. In order to boost the natural (i.e. “organic”) ranking of your Cheshire business, Mack Media uses white hat link-building methods. Mack Media explicitly steers clear of black hat tactics, which only show short term results and are penalized by search engines. We will research and acquire proper links so that you can focus on working with your new customers.

Local Listing Optimization

A large part of the search engine optimization process involves local listings. By prioritizing your local listings across the top listing websites, Mack Media can make sure your name, address, phone (NAP) consistency for raised rankings in the Local 3-Pack are accurate. Our team will also monitor and respond to any reviews on your listings on your behalf.

Backlink Audit and Cleanup

At Mack Media, we only use white hat link-building for your website. If you’ve previously worked with someone who used black hat techniques, we’ll take steps to fix your site. We audit your website’s backlink portfolio in order to carefully remove or resolve any backlinks that are hurting your site’s organic search rankings.

Conversion Tracking

If you can’t see evidence of revenue generated by your investment, you won’t know where your SEO dollars are going. Mack Media keeps track of verified data and info like web forum submissions, phone calls, and chat-box entries coming from organic search results. This accurate conversion tracking ensures that you know your marketing dollars are creating an ROI.

Regular Reporting

Mack Media wants you to see all of the progress your site is making! You will receive comprehensive monthly reports and weekly updates on the work we’ve done for your site. If you have any questions, you can always email or call us.

Search Engine Optimization FAQs

Search engines are going to direct much of your website traffic to your site. Even though pay-per-click ads guarantee that your website shows up in search results, PPC gets expensive—quickly—with no long-term results Through search engine optimization (SEO), you’ll consistently see free site visitors over time! SEO improves the placement of your website in organic search results. The higher you rank, the more visitors to your website. This means more customers and an increased ROI for your Cheshire business.
The problem with Pay-Per-Click advertising and Social Media Advertising is that although they provide immediate results, those results stop the moment you stop shelling out money. SEO results grow slowly, but they provide a free, long-term source of traffic for your customers. This is a much cheaper cost-per-acquisition than other advertising mediums. SEO is worth the investment, even though the results of SEO can take some time to manifest. SEO will undoubtedly end up being the largest source of traffic and customers for your Cheshire company.
By using a proprietary algorithm comprised of 200+ factors, search engines like Google and Bing decide which sites will sit at the top of search results for that keyword. The process of influencing the ‘natural’ or ‘organic’ rankings of a site within search engines (such as Google or Bing) is called SEO. There are a ton of SEO strategies that can work toward optimizing a website for these particular algorithms. The better your SEO, the higher your website rank in the organic search results.
We will never use black hat SEO methods on any website we work with. Black hat SEO strategies are tactics which produce short-term, short-lived results and tactics of which Google and Bing disapprove. The website is put at a disadvantage and the organic search rankings tank when Google or Bing catches a website using black hat SEO. It is tempting to use black hat SEO, because it can bring a rapid uptick in rankings. In reality, it isn’t worth the potential harm to a Cheshire business to take that risk.

At Mack Media, we will only practice white hat SEO. These professional strategies are sanctioned by search engines such as Google and Bing. Even though this type of SEO does take longer to get results, it does not expose your Cheshire company’s website to any unnecessary risk. Our SEO work is built to last.
SEO is a long term investment. Industry competition, target search terms, and the starting point of the website all affect the timeframe. If a website has never done SEO optimization or a target search term has a lot of competition, it may take longer. SEO takes 4-6 months to see effective results on average. The higher your website ranks in searches, the more free visitors you’ll see come to your site.
SEO companies that tell you you can achieve #1 position rankings in a week is being dishonest. Companies such as these use questionable black hat SEO tactics that show quick results. Unfortunately, the methods used in these cases are penalized by major search engines like Google and Bing. When these search engines catch the offending websites, the sites are penalized and lose their rankings altogether.
SEO is complex, so it’s good to understand the answers to the following questions as we get started. Can your website rank #1 for your target SEO keywords? Yes. Can your website hit high up on the first page? Definitely. Will you rank in the first position for every target keyword? Unfortunately, no. It’s not possible—and in fact, any SEO company that says that is lying.  We’ll know the SEO is working if these keyword rankings bring you new customers that grow your business. It is hard not to become too focused on rankings for a small set of keywords, consequently falling into the trap that so many businesses new to SEO do.

In addition to tracking your rankings positions, Mack Media centers their attention on more than simply a small, select group of keywords. We work with dozens of search terms, performing keyword research on each of them. This helps us to identify the most promising list of keywords—the ones that will bring customers to your business. After the research is done, we can work on upping the rankings for these top keywords. When we success with the initial keywords, we move onto additional keywords. It is much better to rank in position three for fifty different keywords than rank in position one for one keyword. Our SEO is based not just on rankings, but rather on building your business.

SEO Services to Grow Your Cheshire, CT Company

Mack Media is the trusted SEO company for you if you want help growing your Cheshire business. We provide results-driven, honest SEO services for companies throughout CT and NY that focus on generating ROI. We are not just an SEO company, but a partner in the growth of your Cheshire company. We care about our clients and your success.

The Mack Media Group is your one-stop marketing agency for PPC managementsearch engine optimization (SEO), social media marketing (SMM), and web design & development.

 Call us today: 203-778-1120