Ranking Your Site
in Google & Bing
You’ve got a website for your nonprofit foundation. It’s a great start, but it doesn’t mean you’re reaching all of the potential supporters out there. In recent years, donors have been shifting their presence to giving online. With the help of secure payments and access to the Internet, it’s become the preferred method of gaining insight about nonprofits and donating to the cause.
When it comes to spreading your mission, content marketing can be the most influential way to do it, but it’s only part of the entire Search Engine Optimization scope. Mack Media Nonprofit will do an entire optimization of your website. We’ll help you choose the right keywords to target and help you understand your current audience. As an agency, we’re dedicated to providing our nonprofit clients with ways to improve their organic search rankings, helping you acquire more like-minded supporters and grow your nonprofit to meet your goals.
Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!
I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!
I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.
Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.
Our Past Work
Regional Hospice and Palliative Care
Well-known in the Connecticut area, Regional Hospice and Palliative Care came to Mack Media Nonprofit to help raise awareness about the organization. Regional Hospice provides in-patient and in-home hospice care for end of life patients. By raising awareness about the caring and compassionate services offered at Regional Hospice, we are able to help them gain more visibility in the search engines, helping them increase their monthly intake of patients, volunteers and supporters.
Located in Danbury, CT, Regional Hospice is a staple in the community, but they weren’t ranking as well as they could be for their efforts. When we started working with the organization, they had 25 organic keywords in the top 3 placements of Google (the most visible positions). The website is now ranking for over 130 keywords because of our nonprofit search engine optimization services and nonprofit paid advertising. This is a 420% increase in organic search results since the start of their campaign.
Our Process
Step 1
When you reach out to Mack Media Nonprofit for our SEO services, we’ll first perform an audit of your online presence as well as collecting your organic rankings. When we’re ready to perform work on your website, we’ll also make sure you have Google Analytics and Google Webmaster Tools set up. We’ll look at your nonprofit competitors in the area, seeing how they perform their SEO strategy and how we can make yours even better. Keywords are also extremely important to the SEO developed on your website. We’ll take the time to perform in-depth keyword research, creating a list of keywords that are most relevant to your nonprofit and we’ll put together a plan that helps you drive the most support to your website.
Step 2
Search Engine Optimization takes time, but it’s well worth the investment. When integrated into a full-proof digital marketing campaign, you can build a framework that fosters long-term growth for your nonprofit. When it comes to optimizing your website, Mack Media Nonprofit stays ahead of the curve. We’ll optimize your nonprofit website for title tags, meta descriptions, alt tags, site content, internal linking, URL structure, image optimization, and so many more tactics. To benefit your brand as well as to engage new support, we also focus on building new content for your website.
Step 3
Search Engine Optimization (SEO) is not a set it and forget it type of marketing for your nonprofit. We’ll continue to monitor and audit your website every month, making sure that it’s focused on the growth you want to see for your nonprofit. Every week and at the end of every month, we’ll provide you with a progress report on how your campaign is progressing.
SEO NONPROFIT FAQ
Why Mack Media Non-Profit?
Mack Media Nonprofit understands the rules and implications of using SEO. We want to help you grow your online presence to, therefore, help you increase your reach with supporters and donors interested in your cause.
At the end of every monthly period, we can show you exactly how many supporters or donors we’ve helped you gain for your nonprofit with dynamic call and conversion tracking.
Every SEO plan is individualized for each of our clients. We want to help optimize your website exactly for what you’re looking to achieve. We also provide monthly and weekly updates to help you see the improvements made.
Ready to Get Started?
