PPC Advertising
for NonProfits

Helping you receive donations at a lower cost-per-conversion with more authentic, comprehensive tracking and reporting.

Growing Your
NonProfit Online

Mack Media Nonprofit focuses on building and managing your foundation’s Google Ad campaign and Bing Ad campaign while also bringing you a positive return-on-investment (ROI) at the end of every monthly period.

We spend the time and effort researching keywords and competitor campaigns even before we initially launch your campaign. Once live, we’ll regularly review and optimize your campaign to ensure that you receive the best return.

Let us use our expertise in paid advertising to help you increase your amount of donations from month to month and expose you to new supporters every day.

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Our Process

Step 1

Even before building out your nonprofit organization’s PPC campaign, our experienced team will first figure out which keywords we need to be targeting to help you see the highest reach for your mission. We make sure to only include keywords that will definitely be a reliable source of traffic and conversion for your organization. We’ll take a look at competitor nonprofits and see what they’re also working with for their ads.

Step 2

After the research phase, we’ll start to build out your campaigns, ad groups, ads and keywords, also utilizing any ad extensions and settings that are most relevant to your campaign. We’ll also try to bring you an extra source of website traffic by setting up your ads in Bing as well.

Step 3

When you’re ads are live, we’ll continuously monitor and optimize them. We’ll focus on removing irrelevant keywords, making sure to narrow down your campaigns specifically for the individuals you’re looking to gain. We’ll continuously build out new ads to compete against efficient ads, and we can even use remarketing to help improve your amount of impressions and conversion rates.

NonProfit (PPC) FAQ

Why Does My Nonprofit Need PPC?

When people want to find out more about your nonprofit organization, where will they look? In this day and age, they want convenience, which means they want to find you online. With specific targeting, search engine traffic can help you find donors and supporters who want to make a difference, just like you.

Paid Advertising (PPC) can help offer instant access to a target audience by making your ads appear higher than the organic results for the exact same keywords. Showing your ads on the first page of Google or Bing can help you make more conversions for your foundation.

How Does PPC Work to Improve My Nonprofit Organization?

Paid Advertising (PPC) works as an online auction. There are plenty of other nonprofit organizations that want to show up for the same keywords as you, but it all depends on who is willing to pay the most (per click). The ads that are the most relevant and have the highest bid will be placed in the top spot. This is also something called an Ad Rank – a score determined by the cost-per-click (CPC) and quality of your ad.

Where do my PPC ads appear?

The placement of your ads will depend on the type and setup of the ads. Search Ads will show up above or below organic search results while display ads (typically banners, videos or rich-content) will be displayed on other websites within the display network (ones that agree to show ads).

Who Can I Target with PPC?

Paid Advertising or Pay-Per-Click (PPC) advertising has a multitude of targeting options. You can target ads to a number of different keywords or topics that potential donors are bound to be looking up.

You can also take advantage of targeting by search location, time of day, type of device or income level. If you choose to use Display Ads and Remarketing Ads, you’ll benefit from extra targeting like demographic and psychographic attributes.

Can I Use My Own PPC Account?

No problem! You can definitely use your nonprofits Google Ads or Bing Ads account. We’ll need to receive access to offer our suggestions and to implement changes to your account. If you aren’t currently using an ad account, we can also build one out for you.

How Much Will Clicks on my Ads Cost?

The amount you pay for each click will always be different. It all depends on the level of competition and whether you need a higher cost-per-click (CPC) to put behind your ads. If you have a lower quality score, you’ll need to have a higher CPC.

Quality score helps to determine the relevance of your ad and landing page for specific keywords you wish to target. The more relevant your ad and your landing page, the better the quality score you’ll have.

Why Mack Media Nonprofit?

Mack Media Nonprofit is your trusted source for PPC Management or PPC consultations. We understand how important marketing dollars are behind your foundation. You’re looking to gain more traction online and you want to increase your donor pool, and we can help you do that. We use dynamic call and conversion tracking on your website to help you figure out how many new leads you receive every month.

We’ll continue to optimize your campaign as well. Actively testing ad copy and making adjustments to budgets to give you a better ROI for your nonprofit. We also build out custom results to inform you about your improvements every month.