Your Partner in Growth
The Mack Media Group has worked with all types of medical practices from small family-run practices to larger businesses to clinic franchises.
Whenever we work with a new medical practice we start from scratch. Each of our websites and marketing plans are custom-built to meet the needs of your business. What works for one practice may not necessarily work for another. After years of experience with providing our marketing services in the medical field, we’ve gained plenty of insight, but we’ll never rely on repetitive burn and churn methods like other agencies.
Mack Media is your partner in business growth. You can expect results-driven marketing, regular reporting, a dedicated point of contact and the highest form of customer care. Your medical practice is here for the long-term and we are here to support you. To get a feel for what kind of work we provide, read through some of our past client projects in the medical field.
New York Spine Institute
Consistent Growth for 12 Locations in Greater NYC
The Challenge
Background
The New York Spine Institute provides imaging, physical therapy and minimally invasive surgery for a variety of spinal disorders. There are 12 locations throughout Greater New York City, White Plains and Newburgh, NY. The institute has multiple doctors that specialize in Scoliosis treatments.
Poor Past Experiences With Agencies
When we first met with the New York Spine Institute they had hired several marketing agencies in the past and had disappointing results. They were very hesitant to work with another agency. Past marketing firms had been incapable of delivering on their promises. We needed to prove our capabilities and do it quickly to show that the Mack Media Group was different.
Providing Reliable Monthly Growth
Most importantly, the New York Spine Institute needed a reliable method of developing their online presence and increasing the number of new patients visiting their different locations. The selected channels to accomplish this included Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media.
The Results
Building the Business Online
After reviewing their website, we saw there was a lot of work left undone by previous agencies. We dove in, building out new content for conditions treated and treatment options. New backlinks and local listings were built. Google Ads campaigns were created to target the geographies of the smaller clinics and Social Media accounts were developed for the individual locations to create a professional online presence.
122 Keywords in Top 3 Search Positions
When we first analyzed the New York Spine Institute we realized that there were large missed opportunities in the organic search rankings. After five months of work we had not only pushed the website onto the first page of Google, but had the website ranking in the top 3 positions for 122 of the target keywords.
122% Increase in New Patient Leads
Within the first three months the New York Spin Institute saw an 86% increase in the number of new patient leads through the website. We had won over their trust but that did not mean that the work was done. We continued working and by month five there was a 122% increase in new patient leads compared to our initial month.
Customized Marketing Plans
Dr. Roseann
Building Two Clinics into the Local Authority
Mack Media not only delivered a gorgeous website for my practice, they are helping me spread the word about what I do through marketing. They are so much more than a website design company and that is exactly why I chose them. They are responsive and provide on point service. I would highly recommend them if you are considering taking your business to the next level.
The Challenge
Background
Dr. Roseann Capanna-Hodge is a Connecticut Certified School Psychologist, a Licensed Professional Counselor (LPC) and a Board Certified Neurofeedback Provider (BCN), with more than 20 years working with children, teens, adults and families. She owns and operates two clinics, specializing in Neurofeedback & Biofeedback treatments for conditions including ADHD, ADD, Addiction, Chronic Pain, Lyme, etc.
Representing the Clinic Online
While her clinics are state-of-the-art, her website had fallen behind the times. It lacked a true mobile-friendly design and did not best represent the quality of her business. So, an update was in order. One that would make it mobile-friendly and be designed with the end user in mind.
Accelerating Business Growth
Having a new website was the first step. But using it to drive new patients to the clinic was the next step. Before working with the Mack Media Group, Dr. Roseann had seen good growth but she was ready to take it even farther. She asked us to develop a custom digital marketing campaign to help grow her practice.
The Results
A Mobile-Friendly, Custom Website
To improve Dr. Roseann’s online presence, we took the existing content and topics from the old website and built a custom website using WordPress. The new website is mobile-friendly and we were able to use the best elements of her old website and fix the problematic areas. The result was an easy-to-use and informative website to attract new patients.
219% Increase in New Patient Leads
Over the 7 month period that we provided Digital Marketing services for Dr. Roseann, her two clinics experienced a 219% increase in patient leads. This is not the number of phone calls or web forms submitted, but the actual number of potential new patients contacting the clinic.
300 Keywords on the 1st page of Google
When we started the SEO portion of Dr. Roseann’s marketing campaign, the website had a minimal organic presence in Google and other search engines. After carefully implementing onsite and offsite search engine optimization the website saw a huge increase in rankings. If you search ‘neurofeedback therapy’ or ‘biofeedback therapy’ (her specializations) anywhere within 30 miles of her clinics, you’re likely to see her website on the 1st page of Google, and perhaps even on the top of the page.
Consistent Monthly Growth
Beyond Urgent Care
Growing the Franchise Presence
The Challenge
Background
Beyond Urgent Care was a growing urgent care franchise with three locations. Each locations didn’t have a strong online presence and there was a lot of competition in the area. They needed a way to break through and become the go-to urgent care brand. The Beyond Urgent Care brand was acquired by DOCS Urgent Care.
A Need for a New Webiste
Most Urgent Care facilities are often viewed as ubiquitous and Beyond Urgent Care needed a way to stand out against their competition. In order to help them, we decided that their website needed a refresher, seeing as the old website wasn’t getting the job done properly.
A Competitive Industry
Not only did Beyond need a new website they needed to drive relevant traffic to the site to improve the foot traffic in their clinics. They had the available funds to make it happen, but needed the right plan to ensure they received the best return on investment.
The Results
556% Increase in Tracked Calls
The key metric we focused on for each location of Beyond Urgent Care was the number of phone calls every month. Over the course of a year, we saw astounding growth with an increase of over 500%. The campaign was a great success and drove increased foot traffic and new patients to all of the locations.
Digital Marketing that Provided Results
Backed by a sizable budget for the franchise, we were able to build and invest in an integrated digital marketing plan that involved paid search advertising, search and display remarketing, Facebook posts and advertising, search engine optimization (SEO), email collection (via a custom WiFi setup in the facilities) and email marketing. From the help of our digital marketing efforts, Beyond Urgent Care became a locally-known brand and saw significant improvements.
A Website that Converted
To build a better user experience for site visitors a new website was built with sub-sites included. Each sub-site was dedicated to one of the three main locations and provided a full navigation listing the different services provided. The new design of the website combined with a clean user experience led to an improved conversion rate of site visitors.
Results Driven Marketing for Reliable Growth
Osteopathic Wellness Center
Developing a Small Family Practice
Thanks to Mack Media we have a website that we are proud of and excited to share! We’ve included patient education articles, research and videos. We love working with you guys, and are grateful for your expertise in helping us spread the word online about alternative health options for healing pain naturally and restoring quality of life.
The Challenge
Background
The Osteopathic Wellness Center is a privately owned clinic that provides therapy for ailments through osteopathic manual treatment, cranial osteopathy, integrated manual therapy and other treatment methods. With such specialized services, their small clinic desperately needed a new online presence and opportunities for growth.
A Website That Didn’t Convert
Prior to working with Mack Media, the old Osteopathic Wellness website had seen better days and was practically a relic at this point. Even though the clinic provided top-notch treatment to its patients, the website was still falling flat and making it difficult for potential patients to not only find the website but schedule an appointment.
The Need for Growth
When the clinic reached out to us, they spoke about needing a new way to grow their patient base and wanting a steady flow of new patients each month. They had already tried using traditional advertising in the past, but it didn’t provide the return they were expecting.
The Results
A Completely Custom Website
After our trusted Web Designers took over the redesign of their website, our digital marketing team provided new content written for every new page on the website. To go after the patients the clinic truly wanted to gain, the site was carefully structured to provide the right search engine optimization results. Most importantly, we also made it easier for returning and new patients to schedule appointments with the clinic. The transition was done by providing easy options for taking calls, filling out web forms and scheduling online.
145% Increase in New Patient Leads
Making use of search engine optimization, paid advertising in Google Adwords & Bing Ads as well as social media allowed the center to grow its online presence. After a few months went by, we looked back at our starting metrics and compared them to the most current metrics, which showed an overall 145% increase in new patients leads.
1st Page of Google in 40+ Towns
At first, paid advertising provided the bulk of new patient leads, but as we developed their campaigns, natural site traffic from search engines became the primary source. We were able to rank the website on the first page of Google in 40+ surrounding towns.
Dedicated to Your Success
CT Braces
Growing Multiple Locations on an Existing Site
The Challenge
Background
CT Braces approached us after having had a poor experience with past marketing agencies. They had several different orthodontic offices in Connecticut and needed to grow their new patients sourced from online. We reviewed their existing Adwords campaigns, rankings and past work to identify what needed to be fixed for them to succeed.
Building the Presence of Existing Site
Rather than building a website from scratch or redesigning an existing website, we needed to use their existing website to generate the growth that they were looking for. This along with other restrictions made it a challenging campaign where we would need to find alternative methods to succeed.
Growing the Patient Base
We needed to build a brand presence and make corrections to the marketing campaigns, but most importantly, the goal was an increase in new patient leads through the website.
The Results
Building on an Existing Site
Using the website’s current limited CMS (content management system) we improved the existing content of the website, built new pages, corrected interlinking, meta tags, etc. All of these changes on the existing site, slowly but surely had a significant improvement on the traffic and performance of the website.
34% Increase in 3 Months
After only 3 months with the Mack Media Group, CT Braces saw a 34% increase in the number of new patient leads to their orthodontic offices through the website. This was an impressive jump accomplished primarily through SEO and PPC.
Google Rankings in Surrounding Towns
CT Braces’ website already ranked pretty well for the individual towns their clinics were located in, but not in surrounding towns. After 3 months of work the website had 51 more city keyword variations in the top 3 positions of Google and 71 more on the first page. CT Braces now not only ranked in their local town but in surrounding towns, drawing new patients to the clinics.
Why Mack Media?
Other Digital Marketing Companies won’t always be honest with you about the reporting and analytics of your campaign. Instead, they’ll try to buy themselves more time to make necessary improvements and adjustments.
Here at Mack Media, we’ll not only be with you every step of the way, but we’ll always answer all of your questions with honesty. We want your medical practice to succeed and to help with your overall growth either through interactive web design or custom-tailored digital marketing efforts. Mack Media will always be transparent, approachable and provide your practice with the most efficient, trustworthy customer service our industry has to offer.
Ready to Get Started?
