Grow Your Business with Media Buying
The Mack Media Group can build your business through the main media buying services: television advertising,radio & audio advertising and print advertising. As is customary with all of our digital marketing, video production and web design services, we always identify the proper targets and trends for your business. Through research and strategic planning, we’ll figure out which platform and type of media buying best serves your industry and offerings.
What sets us apart from other digital agencies is our attention to detail and customer service. We want your business to succeed, so we offer you the tools to take you to the next level.
Give us a call today: 203-778-1120
Our Individual Media Buying Services
Broadcast Media Buying
To reach an audience that is both online and offline, we can offer your business a radio spot or television commercial. Through our video production services, we can assist you with brainstorming concepts, writing storyboards, direction and even creating scripts for radio or podcasts. Broadcast marketing includes:
- Radio Advertising
- Television Commercials
- Podcasts
With both television and radio media buying, we’ll ensure the right target demographic to offer your business the best value, product and results.
Print Media Buying
Through print media buying services, we can effectively reach your target audience. Print Media can compliment web-based strategies such as digital marketing, offering you an outlet in a variety of different areas:
- Business to Business Magazines
- Local or National Publications
- Daily and Weekly Newspaper (Retail Display, Free-standing Inserts)
We also offer printed sales tools for either display or branding:
- Brochure Design and Printing
- Catalog Design and Printing
- Direct Mail Campaigns
It doesn’t matter if you have a local or national campaign, we’ll help you make an everlasting impression on your target demographic while maximizing your budget for a better ROI.
Print Media Buying
Through print media buying services, we can effectively reach your target audience. Print Media can compliment web-based strategies such as digital marketing, offering you an outlet in a variety of different areas:
- Business to Business Magazines
- Local or National Publications
- Daily and Weekly Newspaper (Retail Display, Free-standing Inserts)
We also offer printed sales tools for either display or branding:
- Brochure Design and Printing
- Catalog Design and Printing
- Direct Mail Campaigns
It doesn’t matter if you have a local or national campaign, we’ll help you make an everlasting impression on your target demographic while maximizing your budget for a better ROI.
Outdoor Media Buying
Even though Outdoor Marketing such as billboards or bench signage is seen as some of the oldest forms of marketing, they can still be effective for your goals. Outdoor media (also called out-of-home) gives you the opportunity to deliver a message to a large audience.
Out-of-home ads can be seen as:
- Highway or City billboards (paper, vinyl, tri-vision displays)
- Bus Stops
- Bench Signage
- Transit/ Train Advertisements
Outdoor advertisements still have the ability to suprise your target demographics and audiences. Digital Advertisements may come and go, and can be quickly shut off with such the state of short attention spans. But, outdoor ads can’t be turned off and depending on the route traveled, they can be seen daily, targeting your consumer right where they work, live or visit frequently.
The Media Buying Process
1
Research
Understanding your business will make all the difference for media buying. Unlike Digital, your placement may be stagnant, but your potential for reach is immaculate. We’ll start out your advertising plan by researching your target audience and determining the primary and secondary target demographics that will be the integral part of your media plan. By understanding the consumer behavior of your target marketing, we’ll find you a media buying plan that is effective and achieves your objectives.
2
Strategy
Next, we’ll consider the type of media buying that’s perfect for your business. Whether it’s broadcast, print or outdoor, we’ll determine where you’ll get the best bang for your buck. Once we’ve determine the target market, and we’ve completed our research, we’ll set objectives. Not only will your media buying plan revolve around your objectives, but we’ll take a look at the competitiveness of your industry as well. Our plan will cover what outlets we want to utilize, your budget, how we will allocate your budget and what we can achieve.
3
Launch
When all of the strategic planning is said and done, we’ll move onto the launch stage where we can take your commercial, print advertising or outdoor media and place them. After launching, we’ll monitor your placement and make sure that your commercial aires, as well as the correct distribution of your print or outdoor ads, meet your expectations.
4
Regular Reporting
Post-Launch, you’ll want to know how effective your new media buying plan is working. We’ll discuss all of the best aspects of your plan, while offering recommendations on how to boost your campaign, add another ad placement or switch fields entirely to get you the most for your marketing dollars.
Media Buying FAQs
Professional Media Buying Services to Grow Your Company
Are you looking to invest in traditional media buying for your business? Mack Media is your trusted solution for all kinds of avenues in media buying. We can help you with outdoor promotional advertisement, radio spots or even television commercials. We want to help you grow your business in as many ways possible.
Reach out today to get started: 203-778-1120
