Search Engine Optimization
for Law Firms

Moving your business to the top of Google. Bringing Your Law Firm New Clients.

Ranking Your Site
in Google & Bing

Most people turn to search engines such as Google and Bing to find legal advice, and over 70 percent of those people will hire the first law firm they come across in their search.

This is where SEO comes in. SEO emphasizes keywords in content to assure maximum visibility of pages. Being ranked high on search engines will not only result in more eyes on your website, but more business as well.

The Mack Media Group is dedicated to improve your search ranking and help your law firm acquire a positive ROI (return-on-investment).

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Great company to work with. They explained everything that they were going to do and delivered. Staff is great to work with and extremely knowledgeable with web design. Highly recommend. Two thumbs up!

Romanello Law Firm

Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!

Noelle M.

I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!

Erika K.

I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.

Dan H.

Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

Chase C.

Our Process

Step 1

First, we run an SEO audit on your current online presence, including collecting current organic rankings and setting up Google Analytics and Google Webmaster Tools. We will also research other competing law firms to setup the right SEO strategy to make you the top law firm. Through keyword research, we will create a list of words that are relevant to your law firm’s services which will drive the most web traffic and ROI.

Step 2

Mack Media Group will optimize all aspects of your law firm’s website. We optimize title tags, meta descriptions, alt tags, site content, internal linking, URL structure, image optimization, & more. We will also create unique site content for the benefit of search engines and users. We boost the organic ranking of your business using white hat link-building techniques

Step 3

We then continuously monitor and audit your website for any harmful backlinks. By tracking chat box submissions and phone calls, we can also help you determine your firm’s return-on-investment. We provide weekly reports to update you on the progress of your firm’s website.

SEO FAQs

Why Does My Law Firm Need SEO?

Most website traffic generated comes from search engines. Search Engine Optimization (SEO) can provide your firm’s website with visitors. SEO improves the ranking of your website organically, by utilizing keywords within content and monitoring performance to assure maximum visibility. The better the ranking, the more visitors to your website—which means more clients, more cases, and more revenue for your business.

How Does SEO Work to Improve My Law Firm’s Business?

Search Engine Optimization (SEO) is the process of influencing the “natural” or “organic” results within search engines such as Google or Bing. These search engines use a proprietary algorithm, to determine which websites are the most relevant to a keyword when it is searched. Search engines use over 200 factors to determine the relevance of a website to a keyword.

SEO uses strategies to optimize your firm’s website to meet these 200+ factors. For example, imagine a customer searches the word ‘attorney’. The goal of SEO is to optimize your website so you’re the first result in that search. This can include editing your meta tags and descriptions, placing keywords in the content itself, and so on. The better your SEO, the higher your website ranking in regards to accompanied keywords.

How Long Does SEO Take?

SEO is a long-term investment, with long-term ranking results. The length of time your SEO takes will depend upon a number of variables, including search terms, competition, and the starting point of a website. Search terms with more competition tend to take longer than those with less… and if your website is newly optimized for SEO, it can also take a while to produce results.

Is SEO Worth the Investment?

In short: Yes. While SEO can take some time, it can end up being the largest source for driving potential clients to your website… and, as a result, more cases for your firm to tackle. Unlike PPC and Social Media Advertising, which may provide instant results, they also tend to stop providing results once you stop paying. SEO is a slow built up, but your website is properly optimized, it can be a long lasting resource for website traffic and potential revenue for your firm.

Do You Use Any Black Hat Methods?

No, we never use black hat SEO methods on your website. If you are unfamiliar with the term, black hat SEO refers to SEO strategies and tactics of which Google & Bing disapprove. If a website using black hat SEO is caught by Google or Bing, the website is penalized and the organic search rankings drop rapidly. Quick results produced by black hat tactics are seldom worth the risk of the potential penalties.

Mack Media only uses white hat SEO, methods approved by Google & Bing. This type of SEO does take longer to get results, but doesn’t come with unnecessary risk. You want your law firm to be visible long-term, and our SEO work is built to last.

Will My Law Firm’s Website Rank Number 1?

Your website will rank of the first page, and even on the top of the first page for your target keywords. However, it’s not possible to rank on the first spot on the first page for every keyword. It’s ultimately more important to generate keywords that will generate more clients for your law firm that focus on rankings for a small set of keywords. You’re ultimately thinking of your target audience when choosing keywords.

While the Mack Media Group does offer position ranking tracking, we do not focus on one or two keywords, but dozens. We conduct keyword research to find the most promising keywords that will help your law firm attract more cases. It is more important to rank three for fifty keywords than rank in the first position for one keyword. The Mack Media Group focuses on generating more clientele and revenue for your business, not just rankings.

Why Mack Media?

The Mack Media Group is the SEO company you need to help you grow the online presence of your law firm.

We use dynamic call and conversion tracking to show you exactly how many clients our SEO services have generated for your firm. The Mack Media Group uses industry standard white hat SEO practices to improve your long-term search engine rankings.

We design each SEO plan to fit the needs of each individual firm. The Mack Media Group will provide monthly reporting and weekly updates.