PPC Advertising
for Law Firms

Give your law firm more search engine visibility with PPC advertising.

Growing Your
Law Firm Online

The Mack Media Group specializes not only in building and managing your law firm’s Bing Ads and Adwords campaign—but securing a positive Return-on-Investment (ROI).

We tirelessly research keywords and competitor campaigns before launching your campaign. And while your campaign is live, we regularly review and optimize each advertisement to ensure the best return on your marketing budget.

Our team is the solution to your law firm’s PPC needs. Let us help you get the traffic your firm deserves!

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Great company to work with. They explained everything that they were going to do and delivered. Staff is great to work with and extremely knowledgeable with web design. Highly recommend. Two thumbs up!

Romanello Law Firm

Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!

Noelle M.

I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!

Erika K.

I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.

Dan H.

Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

Chase C.

Our Process

Step 1

Before we begin your law firm’s PPC campaign, our team conducts in-depth keyword research to identify every potential keyword variation. We take extra time to assure each variation is a reliable source of search traffic and conversion. We also like to observe your competitor’s marketing campaigns, to gain insight as to what works and what doesn’t in the law firm industry. We can take advantage of the time and money they’ve invested in PPC by evaluating their keyword targets and budget to better build yours.

Step 2

After the initial research is completed we build out the campaigns, adgroups, ad and keywords making use of all relevant ad extensions and settings. If beneficial we also build a second sister campaign in Bing Ads

Step 3

We then continuously monitor and optimize the ads. Cleaning our negative keyword list, building out new ads to run against existing ads. A remarketing campaign will be introduced to improve conversion rates and call and web form tracking will allow us to determine the number of new business leads generated through the PPC advertising.

Pay-Per-Click Management (PPC) FAQs

Why Does My Law Firm Need SEO?

Your website traffic comes from search engines. Search engine traffic produces relevant, transaction-seeking individuals who are exclusively looking for a law firm. SEO optimization allows for organic results, but can often take longer than you’d like.

Pay-Per-Click (PPC) advertising offers instant access to your target audience by prioritizing your ad on search results. This means lifting your ad to the top of a query, above organic results. This can be advantageous in giving an immediate flow of leads and cases for your law firm.

How Does PPC Work to Improve My Law Firm’s Business?

Imagine PPC advertising as an online auction. You have a number of competing advertisers bidding the amount they’re willing to pay for each click on their ad (the cost-per-click). These ads will appear for a specific set of keywords.

Whoever wins the auction will be placed in the top spot. How do you win? By having the highest Ad Rank—a score determined by CPC and quality score. Quality score is based on a number of factors: relevancy of your ad, expected click-through-rate (CTR), ad extensions, and the content of the landing page.

The search result order will be determined according to your Ad Rank. If your rank is the highest, you gain the first PPC spot for your keyword. If your rank is lowest, you may have the fourth or fifth spot… or no spot at all.

Where do my PPC ads appear?

That entirely depends on the type and setup of your ad. Search Ads specifically appear above or below organic search results on Google, Bing, and other search partners. Display Ads are banners, videos, or rich-content ads displayed on other websites that agree to show them. You can select which websites your display ad shows on based on topics, keywords, and other factors. Remarketing Ads are display ads that are only visible to customers that have visited your website before. Again, you can choose where and when they appear as needed.

Who Can I Target with PPC?

Pay-Per-Click offers a wide variety of targeting options. Most importantly, you can target ads to a particular set of keywords or topics a user enters. This allows displays ads to appear selectively—to people specifically interested in your law firm.

You also have the luxury of targeting search location, time of day, type of device, and income level. Display Ads and Remarketing Ads offer extra targeting options, such as demographic and psychographic attributes.

Can I Use My Own PPC Account?

Of course. If you already have an Adwords or Bing Ads account, we’ll run your campaigns through them. If you don’t have one yet, we’re more than happy to build an account for you.
And if your services come to an end, we’ll provide you all required access to advertisement accounts.

How Much Will Clicks on my Ads Cost?

The amount each click costs can vary. It all depends upon your bid. If there’s more competition bidding on a keyword, you’ll need a higher cost-per-click (CPC) bid. If your quality score is lower, you’ll also need to increase your CPC.

Quality score plays a part in measuring the relevance of your ad and landing page for a keyword.The more relevant your page, the higher your quality score—and the better your Ad Rank. An ad with a high quality score and low CPC bid can rank higher than a low quality score and high CPC bid.

Why Mack Media?

The Mack Media Group is your trustworthy PPC Management company. We know that your marketing budget is an investment in your business. We use dynamic call and conversion tracking to give an exact number of customers generated.

Our PPC campaigns include active review, ad copy testing, and adjustments to budgets and targets to generate a positive ROI for your business. At the end of each month, we send custom reports for you, detailing impressions, clicks, conversions, and changes made to your campaign.