Social Media Marketing
for Insurance Companies

Create a social media marketing strategy that is aimed at building out your insurance brand.

Building your Brand

Social media marketing can be beneficial for your insurance company because it engages with potential customers everyday on platforms like Facebook, Twitter, Instagram, and LinkedIn.

As long as it is utilized correctly, social media can increase awareness of your brand, interact with your local community, and drive high-quality leads. Many other businesses don’t take advantage of social media and its many benefits because of all the other work they have to do for their business. Leave the work to us!

Our experts can create content useful to potential customers on all social media accounts. We can help with regular social posts and paid social media campaigns.

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Our Process

Step 1

First, we’ll look at your social media accounts ensuring everything is relevant and up-to-date, and to determine what is working and what is not. We’ll then make a social media marketing (SMM) campaign individual to your insurance company. This includes deciding which social media platforms would benefit your business the most and what kind of posts would attract the most visitors.

Step 2

We can then write and schedule these social media posts throughout the week. You have the choice to approve each post before we schedule it or to give us a general idea of what you want the posts to look like. The images we use will be taken from your business our in-house copywriters will copy correct the images. This all will allow your social media to be interactive keeping in touch with your local community and potential customers.

Step 3

We will then keep up with maintenance to ensure you have growing connections and your social media presence is continuously updated.

FAQ’s

Why Do I Need Social Media?

No matter your industry, social media is a vital to your business. Since the majority of your customers spend time on social media, they see most of their advertising on it. You must put yourself in front of these customers in order to achieve as many leads as possible.

Mack Media can help you conquer this modern day advertising and increase your presence.

How Often Should I Post on Social Media?

There are two factors that determine how often you should be posting. The first is the amount of content you have available to post. You can include articles related to insurance, video clips, or information about your products and services.

The second factor is your audience. Some audiences enjoy a many posts while others will unfollow you if they see too many posts and prefer less posts.

We will walk you through how and what to post to your target audience.

Is Social Media Relevant To My Industry?

Yes, social media is extremely relevant to all industries. Studies have shown that 78% of Americans have at least one social media profile, with those top profiles including Facebook, LinkedIn, Twitter, Instagram, and YouTube. Posting on these platforms will definitely increase your chances of being seen by your potential customers.

Keep in mind that all your social media posts don’t need to be about insurance. You can communicate with your community and accept any feedback from your customers.

Keep your customers following you by creating fun and engaging content.

Do I Need To Be On Every Social Network?

No. There are a variety of social media platforms to choose from, so make sure you select platforms that make the most sense to your insurance company. Think about the lifestyle of your potential audience and the types of platforms they will be on. Also, keep in mind your new audience and what platforms they will be on.

Another important question to keep in mind the value you bring to the social media platform you are using. If viewers are not seeing the content they want, you will have an unsuccessful social media campaign.

We will help you determine the best platform based on what your target audience uses.

Should I Pay For Social Media Advertising?

Yes. We recommend to investing in paid social media advertising because it will help amplify your social media campaign.

Organic reach for social media has dropped by 52% in 2016 and Facebook Ads are becoming more and more prevalent in their Newsfeed. However, setting aside a paid advertising budget to take advantage of those ads so that you can appear more in your potential customer’s Newsfeed will make sure that you are getting a larger online presence to stand out against other insurance companies.

Each social media marketing platform has their own individual set of paid advertising offerings. Look at each option and the cost of each before you decide to invest in paid advertising. Also determine what your audience would like to see in an ad. The most popular paid ad platform is Facebook Ads due to the increased opportunity to reach a large number of customers.

How Do I Get Started Using Social Media?

Jumping into social media can be overwhelming if you have little or no experience. But we can help. First consider your insurance company, your mission, and the audience you want to reach. Once you decide this, you can begin to determine the best social media platform to use.

Then consider the type of content you want to post on that social media platform as well as when and how often you want to post. This will help you create a specific social media plan to help you when creating an online social media presence for your insurance company.

Mack Media will walk you through each step of the way in getting started on social media and will also do a lot of the social media planning for you. Contact us anytime with questions.

Why Mack Media?

While you are focusing on other aspects of your business, let Mack Media Group take care of your social media marketing needs. This way you can invest your time in your business while also having an engaging and creative social media.

We can help with your online presence today. Call us at 203-408-6887