PPC ADVERTISING FOR INSURANCE COMPANIES

Be seen on search engines with Pay-Per-Click advertising.

Growing Your
Insurance Company Online

At Mack Media Group, we don’t only want to create effective Bing Ads and AdWords campaigns for your insurance company, but we also want to give you a positive ROI.

We do this by researching keywords as well as competitors’ campaigns. It doesn’t end there. When your campaign goes live, we’ll review your advertising regularly to make sure your investment is giving you the best benefits.

We can help with your business’ PPC needs.

Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!
Noelle M.
I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!
Erika K.
I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.
Dan H.
Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.
Chase C.

Our Process

Step 1

Before we start your PPC campaign, we will research keywords relevant to your insurance company as well as variations. We make sure to only choose variations that will bring high traffic and conversion. After looking at your competitors’ campaigns, we can see what is working and what is not to make sure your website stands out in the insurance industry.

Step 2

Once we complete our initial research, we’ll use the information we’ve gathered to create your campaigns, adwords, ads, and keywords. If we see fit, we will also create a campaign on Bing Ads.

Step 3

When the campaign goes live, we will monitor your ads to make sure they’re the best they can be. We also want to make sure only relevant keywords are driving visitors to your website, so we’ll create a list of negative keywords. We can also make a remarketing campaign to get as many conversions as possible as well as using call and web tracking to measure how PPC has helped your insurance company.

Pay-Per-Click Management (PPC) FAQs

Many of your website visitors came from search engines. This means that potential customers are actively searching for your insurance company and clicked your website for more information.

Using search engine optimization may take longer to achieve the results you desire, so PPC can give you the immediate results you may be looking for. PPC allows your website to be at the top of search engines above the organic results to bring qualified leads to your insurance company.

When using PPC, multiple advertisers place a bid of a certain amount of money in an online auction for a click on their ad.

Whoever is the winner of the bid will have their ad placed at the very top of the page. The winner of the auction is not only determined by the bid, but also the Ad Rank. Your Ad Rank is determined by your cost-per-click (CPC) and quality score, and it also determines the order of search results. Your quality score increase with your ad relevance, click-through-rate (CTR), ad extensions, and landing page content.

The more high quality your ad is, the more likely it will produce leads.

There are various ways dependent on the ad. Search Ads appear in the search results on a search engine, and Display Ads appear as banner ads, videos, or rich-content ads that display on other websites. You have a choice which websites the ads appear on. You also have the option to setup a remarketing campaign, which is a Display Ad that appears to customers who have already visited your website.
You target a variety of audiences with your PPC campaign. Typically, this audience includes anyone searching for the selected keywords of your campaign.

However if you want to narrow your target audience you can choose to only target audience searches that happen on certain days and times, the device they are searching on, and their income level. Display and Remarketing Ads offer even more specific audience targeting.

Definitely. If you already have an Adwords or Bing Ads account, we can create a campaign using your account. If you don’t already have an Adwords or Bing Ads account we can create one for you. Once we finish everything with you, we will give you all the credentials you need to access your account.
This can vary. The bid that is placed for each ad will determine the cost for each click. If there is a keyword with a higher competition, then your CPC bid will be higher and vice versa. Your quality score will also play a factor in the bid amount that is selected.

Why Mack Media?

You can leave all of your PPC needs to Mack Media Group. We know you invest money in marketing and want to give you real results. PPC management can give you exact results.

When we help you with your PPC needs, the campaigns will include active review, ad copy testing, and adjusting budgets and targets to give you a positive ROI. We’ll also give you custom monthly reports so you know your money is well spent.

  • ROI-Driven, Measurable Results
  • Transparent Work
  • Customized PPC Plans
  • Certified Google Partner
  • Bing Ads Certified
  • Best-In-Class Support
  • Integrated Marketing Team
  • Dozens of Satisfied Clients
  • Free Quote & Site Audit

Ready to Get Started?

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