Here at Mack Media Group, we are often faced with a variety of questions and concerns about digital marketing campaigns and strategies from business owners of all types and sizes. The biggest question we are faced with time and time again is whether or not digital marketing is effective and worth the time, effort and investment. Nevertheless, we have compiled some of the most important FAQs about digital marketing that every business owner should know. These facts will help you not only determine if digital marketing is an approach for you, but how you can implement an effective digital marketing campaign to promote your company and brand.

It’s Important to Know the Facts

Before you can create and design an online digital marketing strategy for your brand, it is important to have an in-depth understanding of the facts behind the concept. With that said, the team here at Mack Media Group wants to take this time to share important FAQs and insight regarding digital marketing and the impact it can and will have on the overall success of your business. With the important FAQs we will share here, we can together begin to design your marketing strategies with both confidence and peace of mind.

Defining Digital Marketing

Digital Marketing is a relatively new marketing concept that uses a number of internet channels such as search engines, websites, social media and emails to promote company brands. It is a cost-effective marketing technique that is becoming more and more vital to business owners across the globe. With the widespread use and popularity of smartphones and computers, it is vital for business owners to invest in new marketing strategies that are designed to help grow their business. In today’s world, digital marketing has taken the place of traditional marketing techniques which means that business owners must plan and implement effective digital marketing strategies in their efforts to grow their businesses successfully.

Digital Marketing Contributes to Your Business Growth

In today’s very competitive marketplace, it is nearly impossible to grow your business without the use of viable digital marketing. The investment you will make in this effective marketing strategy is sure to help you build an aggressive online foundation and presence for your company brand. A solid understanding of the many elements of digital marketing is essential to helping business owners achieve and enhance their online goals for building and growing their business.

Choosing Your Digital Marketing Agency

Choosing the ideal digital marketing agency for your company can be challenging. Reputable digital marketing agencies are steadfast in their commitment to design effective marketing solutions that are specific to the individual needs of their clients. Marketing solutions should align with both brand goals and values while being cost-effective. Here at Mack Media Group our team of professionals is there every step of the way when developing, designing and implementing your online marketing campaign. We provide ongoing monitoring and reporting to ensure that your brand goals, over time, can be achieved and our goal is to meet your individual needs and provide you with all the tools you need to enjoy a successful online business presence.

What can you expect from our team of online marketing specialists:

  • Years of marketing experience
  • A team of highly skilled and dedicated digital marketing professionals
  • Concise vision and strategy
  • Successful track record
  • Detailed campaign monitoring and reporting
  • Websites with high performance
  • Data driven marketing techniques
  • Cost-effective marketing services
  • Client portfolios
  • Success stories and testimonials

Steps for Creating a Digital Marketing Plan

The approach you use for your digital marketing campaign is dependent upon a number of factors, including your brand goals, marketing needs, search performance, target audience and financial resources. There are a number of steps required when tailoring a digital marketing strategy for your company and brand. Our team of experts is on hand to help you create the ideal digital marketing plan for your company. We will begin the process by:

  • Performing a Strengths, Weaknesses, Opportunities and Threats (SWOT) assessment to outline your overall performance
  • Analyzing your current digital presence and performance
  • Identifying your specific, measurable, attainable, realistic, time-bound (SMART) goals
  • Defining your unique value proposition (UVP)
  • Setting key performance indicators (KPI)
  • Outlining and setting benchmarks
  • Choosing effective digital marketing channels, techniques and tools to be used
  • Working with you to calculate your marketing budget needs

The Primary Elements that Make for an Effective Marketing Campaign

A successful digital marketing plan is the ideal tool for maximizing not only your resources but your opportunities as well. In addition, it enhances brand loyalty and contributes to increased sales and revenues. The key components of the successful marketing strategy include:

  • Marketing goals to be achieved
  • Overall objectives
  • Brand guidelines
  • Key Performance Indicators (KPIs)
  • A viable marketing framework and foundation
  • Target audience
  • SEO strategy and plan
  • Assessment techniques
  • Monitoring and reporting
  • Persona of ideal customer and buyer

The Importance of Web Design and Development

The web design, which is the user’s overall visual look and appeal of your website when coupled with effective web development, which is the coding process used in your design, plays a critical role in the ongoing success of your online presence. Each is vital to creating a customized website design that offers the user an organized impression of your website as well as a user friendly experience.

SEO is an Absolute Must Do

Search engine optimization (SEO) is an effective process used to improve both the quality and the quantity of visits and traffic to a website or web page from various search engines such as Google, Yahoo, and Bing. SEO is successful in enhancing organic rankings in search results. There are a number of ranking factors that come into play when search engines analyze web pages for purposes of determining whether or not they should appear on search engine results pages (SERPs) for a specific query. Some of the ranking factors include, but are not limited to, quality of content, keyword strategies, click worthy content, internal and external linking, and page load times.

Communicate with Video Marketing

Video marketing is used to increase your audience attention while communicating your brand story. A video campaign comprised of compelling videos offers site viewers and visitors a more personalized experience with your brand. Unique videos serve to help your viewers have a greater understanding and even a greater appreciation of your products or services.

Promote Your Content with Link Building

A very effective and popular SEO technique is that of link building. Link building is used to promote your content and entice other websites to want to link to your website. This technique can deliver outstanding results, especially when sites of a higher authority link to or promote your website. With creative content that is both informative and trusting, you can develop high-quality backlinks that will help get your content out in front of your target audience.

Gain Recognition with Social Media Marketing

Facebook, Twitter, Instagram and LinkedIn are some of the most popular and highly trafficked social media platforms today. Implementing a unique social media marketing campaign is a sure-fire way of getting your brand recognized. Social media marketing helps to build healthy connections with your audience by way of organic marketing techniques. If you already have a social media presence, then unique content and boosted posts will help to engage your audience and deliver results in just a matter of months.

The Significance of Email Marketing

Email marketing is an important component of your digital marketing campaign. It is a highly effective approach with many benefits. Email campaigns can put your brand in front of your existing clients as well as potential new customers and leads with targeted email campaigns being used to perform a number of specific tasks. These tasks include requesting online reviews from customers, delivering promotions, and reminding consumers to finalize their purchase. You can also customize your email content specific to your audience, build customer relationships and enhance the recognition of your brand. There are a number of different types of email marketing approaches, including:

  • Welcome emails
  • Promotional emails
  • Announcement emails
  • Email newsletters
  • Product or service update emails
  • Event email invitations
  • Sponsorship emails

Pay Per Click Marketing Helps You Take Control

Pay Per Click (PPC) marketing is a tool whereby advertisers are obligated to pay a fee whenever a user clicks on one of their ads. It is a cost-effective approach to digital marketing that allows the business owner to control and monitor dollars spent on their company advertising campaigns. A perfectly designed PPC approach helps businesses to reach their target audiences, boost traffic to their websites and increase customer lead conversions. It is a truly effective tool that contributes to the enhancement of your brand and website.

Online Reputation Management and Protection

To gain the trust of your customers and protect your brand from unfavorable reviews while building your business reputation, Online Reputation Management (ORM) must be used. ORM is designed to safeguard your online reputation and ensure that your users as well as search engines find exactly what they are looking for when searching your brand online. Consumers tend to pay a higher price for a product or service that is being provided by a company with an outstanding online reputation and presence.

There are a variety of techniques and strategies used to provide brand protection, including, but not necessarily limited to the following:

  • Review generation
  • Review marketing
  • Online reputation monitoring
  • Social media growth
  • Survey management
  • SEO review and management

Here at Mack Media Group we can’t emphasize enough the importance of your online reputation. If you do not give focus to your reputation, then you may find your brand fall prey to harmful rumors, mistruths and all types of misinformation. On the flip side, when you maintain control of your online reputation and give primary focus to it, you are able to create a positive presence that will serve to enhance your brand over time.

There are a number of components that can either affect your online reputation negatively or positively. Some of which include:

  • Quality of customer service
  • Brand consistency
  • Quality and quantity assessments
  • Response strategy review
  • Quality products and services
  • Product and service prices
  • Overall digital presence
  • Social media presence and activities
  • Search engine results and rankings
  • SEO performance

The Team of Digital Marketing Professionals You Can Trust

Here at Mack Media Group our team of highly skilled and experienced digital marketing specialists stands ready to meet your every need. The many important digital marketing FAQs we have shared here with you will help you to better understand the important concepts of digital marketing. As you begin your marketing approach, rest assured our team will be available to answer any questions and discuss any concerns you may have.

Remember when you choose the team here at Mack Media Group, you are putting your trust into the hands of one of the best all round digital marketing agencies in Connecticut. Partnering with our team will mean learning right from some of the best in the industry. You can always rely upon our years of experience, expertise and know-how to help you create and design the perfect digital marketing campaign for your company brand.

For more information about our top-rated digital marketing services, give a shout out to one of our team today. We look forward to serving you and to providing you with the highest quality digital marketing services to help promote, enhance and grow your company brand. Don’t delay. Contact our team of professionals today!