Companies have always marketed their business through commercials and eye-catching material, and now businesses are turning to online videos.
Do you know that videos are streamed online, every day by millions of users? So, how do you tap into this stream of endless potential customers? You invest in Video Marketing for your business.
What is Video Marketing?
Since you are accessing this post via the Internet, it is safe to assume that you already know how important Video has become in this day and age. Let’s look at a few facts:
- 83% of online marketers utilize video content (Outbrain)
- Video will be 79% of internet traffic by 2018 (Cisco)
- Using Video on Social Media will grant you 10x more engagements and shares. (Content Marketing Institute)
Videos are one of the easiest ways to get your proposal, product or services across to your audience. If you can successfully engage them with your content, you open your business to more site traffic and conversions.
What are the Benefits of Video Marketing?
1. Video Provides Quick Information
Most people are impatient when they want something. When you supply your customers with videos instead of text, they are more likely to engage and want to learn more about your services or products.
For instance, our Video about our Digital Marketing Services. It’s quick, it’s easy to understand and it get’s our point across.
2.Video grabs attention
Getting anyone’s attention is already hard, but getting the attention of a customer? Even harder.
Most people are already bogged down by enough media and advertisements, but if you know what target audience you want to address, you should be able to draw them in and Video is the best medium to do so.
3. Video creates trust
Creating video is an extremely easy way for you to create trust between you and your customers.
If you are filming a simple introduction video, you are giving your audience a way to interpret your business and understand what you have to offer.
4. Video Increase Conversion Rates
This is definitely true when it comes to product videos because people are more interested in seeing than reading about a product.
- 84% of users will make a purchase after watching a company’s video (Wyzowl)
Wow, 84% is a high conversion rate when it comes to marketing your products and services. This can also tie into how Video content will also promotes brand recall . Customers are more likely to remember something they have seen compared to something they have read. So, it is easier for them to remember your visual content and your brand.
What Does Good Video Content Look Like?
Good video content can come from any brand out there. But, when it comes down to it, there are a few things you should consider.
1. Take your audience through the buyer’s journey
There are three steps to a purchase: discovery, consideration, and decision. If you are marketing a product, make these three steps clear for your viewers.
2. Content is derived from the needs of your target audience
You know your target audience better than anyone else. What are they looking for and what do they need your services for? Tell them exactly that in a fun and creative way, and they’ll be sold.
3. The Content is engaging
There should always be a thought behind what type of content you produce for your audience. It definitely needs to be engaging and needs to resonate with the everyday person.
4. Market your content
Any company with a good Social Media Marketing campaign knows how important it is to grow your social network and engage with customers.
What is the point of creating a fantastic marketing tool for your company and not sharing it? You easily will not see any return-on-investment and you won’t make any new conversions. Below you’ll see a Facebook post by our client, Famous Pizza, where we helped them create a video for their 35th Anniversary. What better way could they have quickly informed their own clients with a short history of their company?
5. Create a recognizable brand
When your viewers see any content from you, you should consistently represent your brand through the same colors, text style, and image. Most brands have a very recognizable featured image, tagline, and so on. This way, your audience can associate your company with specific visual images and recall you later on.
How Does Video Play Into Search Engine Optimization?
Have you already invested in Search Engine Optimization (SEO)? Or are you at least familiar with it?
If not, SEO is when you try to maximize the number of visitors to your website by ranking high on the search engine result page (SERP)
How Video Affects SEO
So, how can videos be optimized by SEO? Great question, Videos will also be ranked in the SERPs. Here are a few practices that are best for Video SERP:
- Short Video with Rich-Content
- Transcribe Videos for accessibility
- Focus on Keyword Relevance
The beginning of SEO usually revolves around starting Keyword Research. When you adopt this to video, you need to keep these ideas in mind:
- Optimize Titles
- Create full descriptions
- Tag appropriately
Promote Your Video
The last step to optimizing your videos is to share them online with your customers to gain more exposure. This can be done by embedding videos on your website and sharing them on your Social Media profiles.
How to Avoid Common Video Mistakes
As we’ve already been discussing, Video Marketing can be an easy process, but there are a few ways that it can go wrong. Pay close attention to these tips.
Always Relate Content To Your Business
If you are looking to market some of your products or your services and you want to utilize customer testimonials, make sure that the content is actually about your company. Don’t let the story of how your customer used your business get lost in translation.
Send a Clear Message
Any videos that you use should be regularly paced and to the point. If most people aren’t engaged within the first few seconds, you will lose them.
Remember a Call-to-Action
This could be anything from asking a question to showing your company logo and location at the end. Notice in the screenshot below of our client, Arthur Murray. At the end of the video we created for them, their business name is clearly stated, address and phone number.
Spread Your Links Via Social Media
As we have already mentioned, the best way to optimize your Videos is to share them on Social Media. Lots of companies make the mistake of only hosting them on YouTube. When you include links to other social media sites like Facebook or Twitter, you are also engaging with another audience.
When you open your business up to more exposure you are increasing your chances of gaining more viewers, more links, traffic to your site and better positioning in search engines.
Take for example how we spread the news of our last blog post, “10 Common SEO Myths” on LinkedIn.
How to Choose a Video Production Agency
When considering a Video Production agency for your business, ask yourself these questions.
1. Are They Interested In My Business?
One of the biggest mistakes you can make is investing in an agency that does not understand your business and does not care about your business.
When you meet with the agency, notice if they ask you specific and interesting questions. Are they taking the time to hear about your company? Do they sound genuinely interested and want to know more? If they aren’t as passionate about your brand as you are, they aren’t the right fit for you.
Some Video Production companies are only experienced in filming events, performances, weddings, films and so on. Some are willing to expand beyond their comfort zone, but if they don’t have what you are looking for, it won’t work out.
2. Do They Offer Fresh Ideas?
When you begin your search from agency to agency, you might start to see that some have very specific styles or they all start to look alike.
3. What Does Their Previous Work Look Like?
Does it look rushed or organized? You can tell a lot about a company from the material they produce and present to their own clients. If you are thinking about investing in a certain company, be sure that you enjoy their content and style.
4. How Quickly Can They Create Videos?
If you are looking to create a video on a deadline, be sure that the company can meet your expectations.
5. Can They Advise you on Video Marketing?
When you work with any Video Production company they should have some expertise in the area of how to improve your video’s performance and help you reach a wider audience. If they don’t, then they may not have the correct strategies and tactics that you are looking for.
How Does This Introduction Video for our Client help them with Video Marketing?
How does this Introduction Video help our Client with Video Marketing?
The Key Video Takeaways
One of the biggest favors you can do for your business is to invest in a video marketing plan. Video has proven to be one of the best and most powerful resources that will help you:
- Engage Potential Customers
- Quickly get your message across
- Increase Conversions
- Improve on-site SEO and in Search Engines
When you optimize your videos for the search engine results page (title, meta tags…), you will also increase your chances of being found through organic and natural marketing tactics.
Another great part of utilizing videos is when you receive feedback on your videos through likes, discussions, and shares, you can gain more of an online influence.
When your customers learn about your brand, they want to trust you before they invest in your services or purchase your products. By being honest and informative about your business, you give them the chance to believe in what you are offering.
Also, if you feature your videos on your landing page, viewers are bound to watch the video and research show that this placement helps increase conversions by 80% (UnBounce).
Your Next Steps
To begin your journey into Video Marketing, find a video production agency that you can trust. Let them help you create content that you can share on your website as well as your social media pages so that you have a wider outreach.
When you find the right agency to work with, make content that you want to show your customers. It should be personable, informative and material that is helpful to your target audience.
Looking for help with Video Marketing in your area? Mack Media can be the agency for you. We start with an initial meeting that lets us learn all about your company and the message that you want to spread to your audience. Learn more about our Video Production services and how we can help you take your company to the next level with Video Marketing. So go ahead and fill out the form or give us a call, 203-778-1120, and let’s get started!
