Social Media Marketing
for Contractors

Custom Social Media Marketing campaigns to build your brand and business.

Building your Brand

In today’s modern world, it is vital that you engage your potential customers as often as possible on the platforms they use. Take advantage of Facebook, Instagram, Twitter and LinkedIn.

When used correctly, Social media can increase brand awareness, engage in your local community, and even drive high-quality leads, for your contracting business. We know that you are working hard on a daily basis and may not feel like you have time to spend on Facebook, or sending out tweets. Let us manage all of your Social Media for you.

The Mack Media Group is here to create powerful, striking media content for your social accounts. We specialize in both regular social posts and paid social media campaigns.

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Dan H.

Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

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Our Process

Step 1

To begin we will perform an audit of your existing social media accounts, and making sure they include relevant, and up-to-date information about your contracting business. Then we will design a SMM campaign that is right for your company. We will decide which platforms will be most successful for your product or service. We can discuss if you will need video production, image design/ creation, etc.

STEP 2

Mack Media Group starts writing and scheduling posts to be put online throughout the week. These can be approved by you on a day-by-day basis, or we can discuss with you a baseline of requirement for what you want your posts to look like. We will use images taken from your business, and copy written by our in-house copywriters, to create fully-interactive social media platforms for your contracting business. We will engage your community with your every move. Through social media you’ll feel more in touch with your customers.

STEP 3

The final phase is the maintenance phase, which is about making and growing connections within your network, and keeping a regularly updated social media presence.

FAQ’s

Why Do I Need Social Media?

Social media has become an essential part of modern day life, and is necessary to the modern business owner. People spend countless hours browsing social media platforms. Capturing their attention is one of the great struggles of the modern day business person.

Your company must have a social media presence to remain competitive. Otherwise you will lose out on a vast majority of your industry’s consumers since Social Media is among the first places potential customers go to learn more about your business.

Mack Media Group can help create, and maintain, a strong social media presence for your contracting business.

How Often Should I Post on Social Media?

Your posts will not always be consistent in frequency or amount. The frequency of your posts depends on two elements. The first deals with the number of available resources. These resources may include the latest industry-related articles, short video clips, or company information on new products, services, or events. It’s important that you are showing your users with content they want to see, and not simply content that wastes their time. It’s always quality over quantity. Well-written posts that lead to higher engagements are far more valuable to you than meaningless posts that will be ignored.

The second factor to consider is your audience. While some audience may accept a lot of posts running through their feeds, others may get annoyed or become disengaged. This kind of user may stop following you because of the overwhelming amount of posts they are receiving. This is bad for your business because you lose a potentially loyal customer. Again this is why it is better to prioritize good content.

We’ll sit down with you to discuss the best practices for your business on the different social platforms.

Is Social Media Relevant To My Industry?

Yes; it always is! Research shows that 78% of all Americans are known to have at least one social media profile. The top being Facebook, LinkedIn, Twitter, Instagram, and Youtube. So it is important to increase your chances of engaging customers by having these profiles.

Your posts can be more than just advertising. Social media is an avenue of communication between you and your customers. You will often receive likes, comments and other forms of feedback from your customers. This is a chance for you to promote yourself to them.

Creating interactive and entertaining posts can help you keep users up to speed with what is going on with your company. Making fun facts for your contracting business is a fun way to engage with your community.

Do I Need To Be On Every Social Network?

No, that is not the case. There are plenty of social media platforms available, however not all of them will be useful to your company. Every platform is unique with its own audience, who may have varying interests in services, corresponding to their lifestyle and interests.

It is important to figure out the type of audience you are hoping to appeal to, and where they are. These factors will help you when trying to determine the platforms you’ll be using.

Additionally you want to be sure that you are on a content where viewers will want to see the type of content you produce. If you’re on a platform producing content that viewers don’t want to see, you might damage your social media presence, and your business. Put your trust in us, at Mack Media Group we can help you either get started with SMM or improve your existing presence.

We can help you figure out the type of posts your customers are looking for. They might want something educational like an industry-related article, or maybe a humorous post instead to catch their eye. Work with us to create the most effective social media posts for your company.

Should I Pay For Social Media Advertising?

Yes. Paying for social media advertising is a great way to get your posts seen by more potential customers.

Here’s Why: Organic reach dropped by nearly 52% in 2016 alone as Facebook Ads began to take over top spots for posts. Facebook uses an algorithmic feed to decide which content should be placed within user’s feeds. This has made it increasingly difficult to get content seen organically, or when not used within a Facebook Ad.

Though not all companies have the same needs, we still suggest putting aside a marketing budget for Social Media Marketing. Social Media is a leading tool for companies to generate leads, grow their email list, and gain more viewers just by being exposed to their advertising.

Every platform will offer their own form of paid social media marketing. First, determine which platform you’d like to be on, your budget, audience and what kind of content you want to be posted. For many business the best choice to start with is Facebook Ads because it provides many opportunities to connect with customers that others don’t.

How Do I Get Started Using Social Media?

Social Media Advertising can be confusing if you’ve never used it before. To avoid getting lost, we think it is best to begin by reflecting on your company, its mission, and its customer base. Consider the customers you are trying to reach and leads you want to generate. Once you understand your target audience, it is time to choose which social media platforms will be best for your business.

Next you need a plan. You should then think about what kind of content you want to share, especially material that can be seen as informational, educational to entertaining. Also, think about what your social post schedule should be like. Having a detailed plan to execute will help you take the first leap into creating a social media presence.

Mack Media Group can help you with a lot of planning. If you don’t feel like you are sure where to begin, or what platforms are best for your business. Let us help you.

Why Mack Media?

Mack Media Group can manage your Social Media Campaign for you so that you can focus your time on running your Home Services or Contracting business. Our SMM services are designed to take the pressure off of you while we build your company a strong online presence with responsive, creative content.

Begin establishing your social media presence right away with Mack Media Group’s SMM services by calling today, at 203-778-1120