PPC Advertising
for Contractors

Give your Contracting company more search engine visibility with PPC advertising.

Growing Your
Contracting Company Online

The Mack Media Group does so much more than building and maintaining your Contracting Company’s Adwords and Bing Ads campaigns. Additionally, we work to secure you a positive Return-on-Investment (ROI).

We thoroughly study keywords and competing campaigns before launching your campaign. We also regularly monitor and review your campaign so that we can optimize each ad while your campaign is live. This is all to ensure that you get the highest possible return on your marketing budget.

The Mack Media Group is everything your contracting business needs for PPC. We can help you get the web traffic your company wants.

Get a Free Quote

Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!

Noelle M.

I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!

Erika K.

I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.

Dan H.

Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

Chase C.

Our Process

Step 1

Before we even begin your Contracting company’s PPC campaign, our team will do thorough research to identify all potential keyword variations. We don’t cut corners; we take extra time to be sure that every keyword variation is a reliable source of search traffic and conversion. We will also study other competing contractor marketing campaigns to learn what has been successful, and what has failed in the industry. We can take advantage of the time and the money that your competitors have invested into PPC simply by analyzing their keyword targets, and budgets to better create yours.

Step 2

The next step is to build out the campaigns, adgroups, ads, and keywords making use of all relevant ad extensions and settings. If it is useful we can also build a sister campaign in Bing Ads.

Step 3

Finally, we will continuously monitor and optimize your ads. We will clean our negative keyword list, and build out new ads that can run against existing ads. To improve conversion rates we can issue a remarketing campaign. We can use call and web tracking to determine the number of new customers and leads that are being generated through PPC advertising.

Pay-Per-Click Management (PPC) FAQs

Why Does My Contracting Company Need PPC Advertising?

Almost all website traffic comes from search engines. Search engine traffic produces relevant, transaction-seeking individuals who are exclusively looking for contractors. SEO optimization allows for organic results, but can often take longer than you’d like.

Pay-Per-Click (PPC) advertising, on the other hand, offers instant access to your target audience by prioritizing your ad on search results. This means allows you to move your ad to the top of a query, above organic results. This gives you an edge by giving an immediate flow of customers to your contracting company.

How Does PPC Work to Improve My Contracting Company’s Business?

Advertising is competitive. You have a number of competing advertisers bidding the amount they’re willing to pay for each click on their ad (the cost-per-click). These ads will appear for a specific set of keywords.

All of your competitors are doing everything they can to be placed in the top spot. How do you win the top spot? By having the highest Ad Rank—a score determined by CPC and quality score. Quality score is based on a number of factors: relevancy of your ad, expected click-through-rate (CTR), ad extensions, and the content of the landing page.

The search result order will be determined according to your Ad Rank. If your rank is the highest, you gain the first PPC spot for your keyword. If your rank is lowest, you may have the fourth or fifth spot… or no spot at all.

Where do my PPC ads appear?

This is dependent on the type and setup of your ad. Search Ads specifically appear above or below organic search results on Google, Bing, and other search partners. Display Ads consist of banners, videos, or rich-content ads displayed on other websites that agree to show them. You can select which websites your display ad shows on based on topics, keywords, and other factors. Remarketing Ads are display ads that are only visible to customers that have visited your website before. It is up to you to choose where and when they appear as needed.

Who Can I Target with PPC?

There are many targeting options for PPC ads. The most crucial is that, you can target ads to a particular set of keywords or topics a user enters. This allows displays ads to appear selectively, so that people you know have an interest in home services will see them.

You are able to target the search location, time of day, type of device, and income level. Display Ads and Remarketing Ads even offer extra targeting options, such as demographic and psychographic attributes.

Can I Use My Own PPC Account?

Yes you can. If you have an existing Adwords or Bing Ads account, we’ll run your campaigns through them. Or, if you don’t have one, we can build one out for you.

And if your services come to an end, we’ll provide you all required access to advertisement accounts.

How Much Will Clicks on my Ads Cost?

The cost per click is not always the same. It all varies based upon your bid. If there’s more competition bidding on a keyword, you’ll need a higher cost-per-click (CPC) bid. Your CPC will also rise if your quality score is lower.

Quality score is used in measuring the relevance of your ad and landing page for a keyword. The more relevant your page, the higher your quality score—and the better your Ad Rank. An ad with a high quality score and low CPC bid can rank higher than a low quality score and high CPC bid.

Why Mack Media?

The Mack Media Group is your trusted company for providing expert PPC management. We treat your marketing budget as an investment and do our best to make sure it pays off. We offer services like dynamic call and conversion tracking to give an exact number of customers generated from your PPC campaigns.

Our PPC campaigns give you active review, ad copy testing, and adjustments to budgets and targets to generate a positive ROI for your Contracting business. At the end of each month, you’ll receive custom reports, detailing impressions, clicks, conversions, and changes made to your campaign.