Google Adwords Pay-Per-Click (PPC) Management Services

Your Trusted PPC Company for Google Adwords Advertising

Building Your Business with Google Adwords PPC Advertising

The Mack Media Group can help drive qualified leads to your business through our PPC Management Services. With the correct setup, we can deliver a positive ROI. Using Google Adwords, and their partner sites, we can find the right targeting niche that will grow your business.
Having an agency manage your Adwords PPC advertising is one thing, but making a positive ROI on your Adwords is another. The Mack Media Group, as CT & NY’s trusted PPC agency, will have our PPC team perform an exhaustive keyword research and competitor analysis before building your campaign. Once a campaign is running, we’ll review and optimize the advertising daily, ensuring you get the greatest return on your Adwords marketing dollars.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your Google Adwords PPC Management?


Marketing dollars spent on PPC advertising is an investment. When done correctly on average business make 2 dollars for every 1 dollar used in Adwords. To assure your investment is profitable. We’ll set up dynamic call and conversion tracking to give you the exact numbers of customers generated through PPC and make data-driven decisions to further drive a profitable Adwords marketing strategy.


We pride ourselves on positive results from our Adwords PPC management, thus we are transparent with our strategies and tactics. We are always available to answer any questions or issues our clients via email or phone. If you ever find it necessary to discontinue our services you can keep your Adwords accounts.


When advertising on Adwords to get the best results you can’t “set it and forget it”. Rather The Mack Media Group consistently reviews your PPC campaigns, testing ad copy, adjusting budgets and targets.


You will always be informed throughout our Adwords Marketing efforts. Each week you will be updated on the work and progress of your campaigns. At the end of each month, you will be given a custom report on your Adwords account. All changes from impressions, clicks, bid adjustments, conversions and any other changes will be in your custom detailed report.

What’s Included in Your Google Adwords PPC Services?

Keyword Research

WIthout properly researching keywords, your Adword dollars can quickly be wasted. This is why before starting an Adwords campaign, we’ll perform an in-depth research on keywords. Where keyword variations that have a high buyer’s intent and a good amount of search traffic will be identified.

Competitor Analysis

To aid in making the most of your investment in Adwords, we analyze your competition. Evaluating competitors, who’ve spent time and money in Adwords will help us craft a campaign that avoids mistakes and improve upon what’s already working with what your competitors are finding success in.

Google Adwords Setup

Our primary platform for PPC advertising is through the Google Adwords platform. Campaigns, Ad Groups, keywords, and ads are created, tested and run in Google Search Results and potentially with partner search engines. Advertising in search results gives us access to potential customers looking for your service or product type with intent to purchase.

Search Ads Campaigns

Search Ads are the primary type of advertising we’ll use on Google Adwords. These types of Ads are displayed within search results of Google. Since these ads target people that are actively searching for your service or product, you’re able to achieve the highest return on investment.

Display Ads Campaigns

Depending on your advertising goals Display Ads may be utilized. These ads don’t offer a very robust targeting system. However, they are very good in capturing a lot of impressions. That’s great for more opportunities for brand building and additional search traffic.

Remarketing Ads Campaigns

Remarketing Ads are targeted responsive banner ads displayed on websites to individuals that have previously visited your website. These are great in improving your conversions as they allow you to make a personalized offer and stay on the mind of individuals that have already shown some interest.

PPC Ad Optimization

Your PPC campaigns will optimized through data-driven decisions. We will test Ad copy, keywords, targeting and ad extensions. We’ll continue to test your ads, bids, and keyword variations to get the greatest number of customers from your Adwords marketing dollars. Adwords Ad optimization is a regular part of our advertising.

Conversion Tracking

To provide more measurable return on investment we’ll have dynamic phone and conversion tracking set up. This way you’ll know how many customers who called your business, filled out a web form, or provided contact information via web chat was from our Adwords advertising efforts.

Regular Reporting

In keeping inline with our transparency, we’ll have you informed weekly from an email that reviews work done from the previous week and upcoming plans. During the end of each month you’ll be given a custom PPC report, where all the details of the resulting monthly advertising efforts will be noted with any other accompanying note.

PPC Management FAQs

Most traffic you’ll get on your website will be through search engines. Search engines are great for business, as potential customers can easily find services and products through it. It’s true, you can focus your efforts to appear first through search engine optimization (SEO), but it will take time. Instead through Pay Per Click (PPC) Advertising, you’ll be able be among the first results to a targeted audience that’s already actively searching for your products or services. These ads will be placed above organic search results on Google and its search partners. This ensures a immediate flow of qualified leads necessary to your business with a well optimized campaign.
Within Adwords Pay-per-click (PPC) advertising you’re given several different targeting options. The main method is targeting a set of keywords or topics that users enter into search engines. This allows for ads to show only for those that are searching for a particular service or product that’s tied to a keyword.

Ads also can be targeted to locations, time of day, income level, and type of device used. Display Ads and remarketing offer some different targeting options from demographic and psychographic attributes.

Adwords Pay-per-click (PPC) advertising is an auction-based system. You will have advertisers bidding on an amount they are willing to pay for a click on their ad (cost-per-click), which will be shown for a particular set of keywords.

To win the auction to be placed first in the search results depends on a few things. First, the ad with the highest Ad Rank will be placed first. Ad Rank is made up with cost-per-click (CPC), what an advertiser is willing to pay, and the quality score of their ad. Now quality score is determined by the content and mobile-friendliness of the landing page, relevancy of ad copy and expected click-through rate with any use of ad extensions.

So you will need a good quality score and CPC bid that will determine whether your Ad Rank is high or low, which then will decide the placement of your ads among other advertisers.

The amount that each click on your ad costs varies. The more advertisers bidding on a keyword, the higher your cost-per-click (CPC) bid will need to be, which will increase your final CPC. The amount a click cost will depend on your industry and other factors.

For example, if more advertisers are bidding on a keyword, it will cost more. Increasing your final CPC. Another factor is whether or not your quality score is high. If it’s low you CPC will be high, whereas if it’s high your CPC will be low.

Quality Score measures how relevant keywords are to an ad and the content of the landing page to a searchers keyword. Google will push ads that have high relevancy to a searchers keyword. That’s why an ad with a low bid but high ad relevancy will outrank an ad with a higher bid but low relevancy.

Adwords PPC ads will have different placements depending on the type and setup of an ad.
Search Advertising – search ads will be displayed above and below organic search results in Google, and if selected in Adwords, they’ll also be displayed in Google’s search partners (Other sites using Google’s search engines).

Display Advertising – Display ads are banner (image), rich content or video ads. They will be displayed on sites that have agreed to apart of Google’s display advertising. Some of these sites are YouTube or different blog sites among other websites. You can choose how your display advertisements show through keywords, topics, and other factors.

Remarketing Ads – Remarketing Ads are display ads that show only to individuals that have visited your website or a specific part of it. These types of display ads can be limited by what sites you want them to show up on.

Absolutely! If you already have an Adwords account we will just run our campaigns through your account. No worries if you don’t as we’ll simply build one out for you, and if you decide to stop our service, we will help you throughout the process and give you full access to the ad accounts.

Google Adwords PPC Services to Grow Your Company

You need to grow your business and the Mack Media Group is the solution. Our PPC management services offer effective, transparent, ROI driven results. We work with you and your budget to create an effective PPC advertising campaign. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development.

Reach out to us today to get started: 203-778-1120.

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