PPC ADVERTISING FOR FRANCHISE BUSINESSES

Be seen on search engines with Pay-Per-Click advertising.

Growing Your
Franchise Business Online

Our goal is not only to manage your digital marketing campaigns, but we also want to put money back in your pockets with a positive ROI.

Before launching your campaign, we want to make sure it will stand out to potential clients and will outshine the competition. This is why we research keywords and competitors’ campaigns first. Once it does go live, we constantly monitor it to make sure it is attracting the right clients.

Our experts are here to help your franchise with all your PPC needs to attract visitors to your site!

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Finding a partner to help you succeed in business is a wonderful thing. I have been in need of a website revamp for more than a year. Enter Mack Media. They had my site redesigned and live within days. That is critical when you are dependent upon your site like I am. If you need a web dev partner – I HIGHLY recommend them!

Noelle M.

I wanted to create a website that would not only work for me but also my customers. Sam Kim & Doug Wenz went above & beyond for me. I am so happy with the end results of my new website. I can’t thank Sam & Doug enough for all of their help. I highly recommend them if you’re looking to create your dream website!

Erika K.

I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.

Dan H.

Scott and His Team were very helpful in helping me design and build my new website. They were very accommodating to me being a small business. Sam who designed my page was quick and responsive with answering questions and making adjustments. I plan to continue to work with them for my multi-media and web design needs. Thanks Mack media Team for all your help and support.

Chase C.

Our Process

Step 1

First we develop relevant keywords as well as their many variations. The variations we choose are specifically chosen because they attract high traffic and are likely to convert visitors. We want to see what works and what doesn’t work in your industry, so we will monitor the competition to learn from their campaigns. This all will help us develop the best campaign for your franchise.

Step 2

Once we have completed this research, we can begin to create campaigns, adgroups, ads, and keywords in order make proper use of extensions and settings. If we think it’s necessary, we will create another campaign using Bing ads.

Step 3

When the ads are created, we will monitor them to make sure they running well. We will then create a list of negative keywords to ensure your ads are only attracting relevant users. Then, a remarketing campaign will be started to continually improve conversion rates. We can determine how PPC has helped your business through conversion rates and call and web tracking.

Pay-Per-Click Management (PPC) FAQs

Why Does My Franchise Business Need PPC?

Your business attracts business from search engines. These engines are able to provide motivated customers, increase awareness of your business, and ultimately generate leads. allows your business

Pay-Per-Click (PPC) advertising is often a cost effective short cut to produce the aforementioned benefits quickly. This form of advertising allows for instant access to your target audience by prioritizing your ad on search results. Your ad will show up at the top of search results for target keywords above organic results.

Who Can I Target With PPC?

PPC advertising present a wide array of targeting options. The biggest benefit is that this form of advertising allows you to cater ads to a specific subset of users searching for specific keywords. This minimizes wasting advertising dollars on the wrong audience and spend more on people search for your small business or services offered.

Additionally, this form of advertising allows for even more parameters to optimize spending. You can decide what time of day, type of device, and income bracket you would like to which you would like to advertise your business.

How Does PPC Work to Improve My Business?

PPC advertising works similarly to an online auction. Bids are placed on specific keywords, and businesses that are willing to pay more for target keywords receive ad placement. Cost per click or CPC is the amount paid for a specific set of keywords.

How do you win the top spot? By having the highest Ad Rank—a score determined by CPC and quality score. Quality score is based on a number of factors: expected click-through-rate (CTR), relevancy of your ad, content of the landing page , and ad extensions.

Search order is determined by ad rank. Higher ad rank leads to higher positioning. If your rank is the highest, you gain the first PPC spot for your keyword. If your rank is lowest, you may have the fourth or fifth spot and in some cases your ad will not appear.

Can I Use My Own PPC Account?

Yes absolutely! We will manage any ad accounts you have in Adwords or Bing Ads. We will manage your existing campaigns and improve upon them. Additionally we can build an account for you.

And if your services come to an end, we’ll provide you all required access to advertisement accounts.

Where Do My PPC Ads Appear?

It depends! Your PPC ads will above or below organic search results on Bing, Google, and other search partners depending on your specific PPC campaign setup. Display Ads are banners, videos, or rich-content ads displayed on other websites that agree to show them. With PPC advertising you have the ability to select specific websites you’d like your ads to appear, to which demographics, keywords, and other elements. Display ads that are only visible to customers who have visited your website are called Remarketing ads. Of course you can choose where and when they appear as needed.

How Much Will Clicks on my Ads Cost?

The CPC per ad depend on a number of elements in your specific market. Factors such as your bid, market competition, and quality score all play a role in how much each click costs your business. An ad with a high quality score and low cost per click bid can rank higher than a low quality score and high CPC bid.

Why Mack Media?

Franchisees can trust Mack Media Group for all PPC Management needs. We know you are making an investment and we want to give you the results you want and deserve. We can even give you exact results with dynamic call and conversion tracking.

Our PPC campaign will include active review, ad copy testing, and budget and target adjustments to ensure the best ROI. We’ll send you custom monthly reports so you are up to date on all progress.