Email Marketing is the process of leveraging the communication of messages, updates, tips or promotions for your business through email. This can be carried out through a multitude of email marketing providers like MailChimp, Constant Contact or the provider of your choice.
For your entire email campaign to be successful, you must determine what the purpose of your campaign is. What are you trying to achieve? Are you marketing a new product or service? Are you trying to drum up more business or traffic to a specific article you have posted?
Once you figure that out, we can then design your email through your provider. We suggest that you focus more on text than images. It is also good to have a call-to-action not only visible in text, but also in a graphic somewhere on your email. Another good tactic is to create an effective, eye catching subject line that will help you draw in customers. The last step is to review your tracking and determine how well your campaigns are running and what you can improve or keep consistent in the future.
Having trouble with your own Email Marketing campaigns? Mack Media can help you set up and write copy to improve your lead generation and grow your business.