The short answer is yes. Digital marketing is most likely one of the top, if not the best, mediums for your marketing dollars. The digital marketing spend has seen a continuous growth over the past decade, surpassing TV advertising.
Two elements have facilitated this expansion. First, there has been an incredible increase in the number of individuals who constantly peruse the web through desktop computers and mobile devices like tablets and smartphones. The internet is ubiquitous. For countless possible customers, your Danbury business is one click or tap away.
Secondly, digital marketing offers defined targeted options. More accurate than general Nielsen ratings, search engine optimization, social media marketing, PPC advertising, and email marketing allow you to pick your target demographic, the areas around Danbury, intent to purchase, and more. In PPC advertising, you also only need to pay when someone clicks on our ad and visits your business’ website.
The incredible number of individuals online along with targeted options makes it a necessity within your marketing budget.