In short, Yes. Digital marketing is probably one of the best mediums for your marketing dollars. The Digital Marketing spend in the U.S. has continually grown over the past decade, even overtaking TV advertising spend.
This drastic growth comes from two factors. The first is the incredible increase in the number of individuals who are now constantly online via desktop computers, tablets, and their smart phones. The internet is now only one click away for millions of potential customers.
The second reason is the specific targeting options that digital marketing offers. You don’t need to rely on incredibly general Nielsen ratings that only give the number of potential viewers of your advertising. Instead, Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, and Email Marketing allow you to target specific individuals by demographics, psychographics, location, intent to purchase and more. In PPC advertising, you only need to pay when someone clicks on your ad and visits your business’ website.
The sheer number of individuals online along with digital marketing’s detailed targeting options makes it a required part of your marketing budget.