PPC ADVERTISING FOR CORPORATE ENTERPRISES

Boost your search engine visibility with Pay-Per-Click advertising.

Growing Your
Corporate Enterprise Online

Mack Media Group will work for you to secure your return on investment (ROI) by creating and maintaining your enterprise Bing Ads and Adwords campaigns.

We will research the best keywords for your PPC campaign, and regularly monitor and optimize your campaign and keywords to make sure it is working as efficiently as possible, guaranteeing you the biggest ROI for your budget.

Let the PPC experts at Mack Media give you the digital marketing campaign your corporate enterprise deserves.

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I used Mack Media to build my website. They were great to work with. They also took over my ppc account and I’m getting more business then ever. The Mack team is on point. This is a real review from a real person who is REALLY happy with their services. Top notch, professional company.

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Our Process

Step 1

Before we begin any digital marketing campaign, we will research your corporate enterprise and your competitors to determine the best strategy for your business, including PPC. We will use this information to create the best keyword strategy possible for your PPC campaign, and ensure you get the most search traffic that will lead to conversions to your website.

Step 2

Once we have performed the initial keyword research, we will create a PPC campaign for your enterprise that takes advantage of all the ad extensions and settings available in Adwords. We also suggest creating a secondary campaign in Bing Ads.

Step 3

Once your PPC campaign is live, we will continuously monitor your B2B campaign to optimize it regularly. This will include cleaning the negative keyword list and creating new ads to run alongside the current ads. We will then create a new campaign to improve conversion rates, as well as incorporate call and form tracking in order to track the new leads generated from your PPC campaigns.

Pay-Per-Click Management (PPC) FAQs

Why Does My Enterprise Need SEO?

Most of the traffic that comes to your website is generated from search engines. This means that people that are actively seeking your enterprise, such as consumer products and services, are then clicking on your website looking for more information. While search engine optimization is a great way to increase your organic rankings on Google and Bing, it may take longer to get the results you want.

Pay-Per-Click advertising is able to bridge that gap by giving you immediate results. PPC puts your paid search ad at the top of search engines, even above organic results, to reach your target audience. This can bring in immediately qualified leads for your corporate enterprise.

How Does PPC Work to Improve My Corporate Enterprise?

PPC works like an online auction in which you have multiple advertisers bidding a certain amount for a click on their ad that appears for a set of keywords.

The winner of the bid will have their ad placed in the top spot. More goes into the bid, though. Ad Rank, which is determined by the cost-per-click (CPC) and quality score, helps determine how you win the auction as well. Your quality score increases based off of factors such as your ad relevance, click-through-rate (CTR), ad extensions and your landing page content.

The order of the search results is based on your Ad Rank. Depending on your Ad Rank, you could gain the top spot for your ad, or the second or third spot, or even no spot at all.

The higher the quality of your ad, the better your business’ ad will work to get you leads.

Where do my PPC ads appear?

That depends on the ad. There are several different ways your ad can appear as a PPC ad. Search Ads appear in the search results of a Google or Bing search, right above the organic results. Display Ads are either banner ads, videos or rich-content ads that display on other websites. For Display Ads, you can select which websites you want your ads to appear on based on your ad’s topic. You can also create a Remarketing Ad, which is a display ad that appears to customers that have visited your website before.

Who Can I Target with PPC?

There are many different audience options when it comes to who you want to target for your corporate PPC campaign. Typically your target audience is created based off of a set of keywords that are selected so that your ad appears when people are searching for your enterprise industry.

You can also narrow your audience to searches that happen on certain days and times, the device they are performing the search on, and even the income level of the searcher. Display and Remarketing Ads offer even deeper targeting such as demographics and personality features.

Can I Use My Own PPC Account?

Yes. If you already have an Adwords or Bing Ads account, we will create a campaign within your account. We can also create an Adwords or Bing Ads account for you if you don’t already have one created. Once we finish our services with you, we will give you all the credentials you need to access your account.

How Much Will Clicks on my Ads Cost?

This can vary. As mentioned, the bid that is placed for each ad will determine the cost for each click. If there is a keyword with a higher competition, then your CPC bid will be higher and vice versa. Your quality score will also play a factor in the bid amount that is selected.

Why Mack Media?

Mack Media Group is your trusted source for PPC ads and all your digital marketing needs. We understand your marketing is a big investment in your enterprise, and we want to provide you with the highest return on investment as possible.

Our PPC campaigns will be regularly monitored, we will perform ad copy testing to find the best verbiage for your ads, and we will work within your budget to ensure we are spending your ad budget as optimally as possible. To ensure you are generating leads, we enable call and conversion tracking to give you an accurate number of the leads generated.