What do you think of when you hear or see, “video advertisement” or “commercial.” Your first thought is probably television commercials or in this modern world, most likely an internet advertisement before a YouTube video. No matter how you view the phrase or word, commercials are advertisements, usually 60 seconds or less or even as short as 30 seconds, that work to promote a company, product, service or upcoming event.
Commercials are quick videos because they need to capture the attention of the viewer. The main aim of a commercial is to garner interest and intrigued viewers about what you are offering. You can think of a commercial video as a teaser to draw someone in and make them wonder more about your product or service, including a call of action at the end of your commercial is also a great way to influence your potential customers to call your business and either inquire or purchase.