New York Spine InstituteConsistent Patient Lead Growth
The Osteopathic Wellness Center is a privately owned clinic that provides therapy for ailments through osteopathic manual treatment, cranial osteopathy, integrated manual therapy and other treatment methods.
Osteopathic Wellness website needed to be updated and the marketing needed to be built to show the company online in the best light and attract new patients.
After our trusted Web Designers took over the redesign of their website, our digital marketing team provided new content written for every new page on the website.
After a few months of work we saw an overall 145% increase in new patients leads. We were able to rank the website on the first page of Google in 40+ surrounding towns.
“Thanks to Mack Media we have a website that we are proud of and excited to share! We love working with you guys, and are grateful for your expertise in helping us spread the word online about alternative health options for healing pain naturally and restoring quality of life.”
Company
The Osteopathic Wellness Center is a privately-owned clinic that provides therapy for ailments through osteopathic manual treatment, cranial osteopathy, integrated manual therapy, and other treatment methods. With such specialized services, their small clinic desperately needed a new online presence and opportunities for growth.
Goal
Prior to working with Mack Media, the old Osteopathic Wellness website had seen better days and was practically a relic at this point. Even though the clinic provided top-notch treatment to its patients, the website was still falling flat and making it difficult for potential patients to not only find the website but schedule an appointment. When the clinic reached out to us, they spoke about needing a new way to grow their patient base and wanting a steady flow of new patients each month. They had already tried using traditional advertising in the past, but it didn’t provide the return they were expecting.
Work
After our trusted Web Designers took over the redesign of their website, our digital marketing team provided new content written for every new page on the website. To go after the patients the clinic truly wanted to gain, the site was carefully structured to provide the right search engine optimization results. Most importantly, we also made it easier for returning and new patients to schedule appointments with the clinic. The transition was done by providing easy options for taking calls, filling out web forms and scheduling online. Making use of search engine optimization, paid advertising in Google Adwords & Bing Ads, as well as social media, allowed the center to grow its online presence.
Results
40+
Towns in Google Rankings
At first, paid advertising provided the bulk of new patient leads, but as we developed their campaigns, natural site traffic from search engines became the primary source. We were able to rank the website on the first page of Google in 40+ surrounding towns.
145%
INCREASE IN NEW PATIENT LEADS
After a few months went by, we looked back at our starting metrics and compared them to the most current metrics, which showed an overall 145% increase in new patients leads.
