New York Spine InstituteConsistent Growth for 12 Locations
New York Spine Institute provides imaging, physical therapy and minimally invasive surgery for a variety of spinal disorders.
New York Spine Institute needed a steady flow of new patient leads to their different offices. They also needed reliable support from Mack Media.
We built out a custom marketing campaign including search engine optimization and pay-per-click advertising.
New York Spine Institute saw a 122% increase in new patient leads in five months as well as 122 target keywords moving into the top 3 positions.
New York Spine Institute received the steady flow of new patient leads to their clinics they needed as well as the top customer support they deserved.
Company
The New York Spine Institute provides imaging, physical therapy and minimally invasive surgery for a variety of spinal disorders. There are 12 locations throughout Greater New York City, White Plains and Newburgh, NY. The institute has multiple doctors that specialize in Scoliosis treatments.
Goal
New York Spine Institute had hired several marketing agencies in the past and had disappointing results. They were very hesitant to work with another agency. Past marketing firms had been incapable of delivering on their promises. We needed to prove our capabilities and do it quickly to show that the Mack Media Group was different. They needed a steady flow of new patient leads to their clinics through the website.
Work
After reviewing their website, we saw there was a lot of work left undone by previous agencies. We dove in, building out new content for conditions treated and treatment options. New backlinks and local listings were built. Google Ads campaigns were created to target the geographies of the smaller clinics and Social Media accounts were developed for the individual locations to create a professional online presence.
Results
122%
Increase in New Patient Leads
When we first analyzed the New York Spine Institute we realized that there were large missed opportunities in the organic search rankings. After five months of work we had not only pushed the website onto the first page of Google, but had the website ranking in the top 3 positions for 122 of the target keywords.
122
KEYWORDS IN TOP 3 POSITIONS
Within the first three months the New York Spin Institute saw an 86% increase in the number of new patient leads through the website. We had won over their trust but that did not mean that the work was done. We continued working and by month five there was a 122% increase in new patient leads compared to our initial month.
