Lyndsey RoofingBuilding Up a Roofing Company
Lyndsey Roofing is a roofing and siding repair and replacement company located in Poughkeepsie, NY serving homeowners and business throughout Dutchess County.
Lyndsey Roofing wanted to increase the number of monthly new business leads through their website to grow their business and reduce their dependence on third-party lead generation platforms.
We redesigned their website, built Google Ads and Microsoft Ad campaigns, and worked on the search engine optimization to drive traffic and leads to the website.
In the first year workingon their markeing, Lyndsey Roofing had a 281% increase in new business leads. In the second year they had a 85% increase in new businss leads.
“I had more opportunities to grow my business. More people were able to find me. I am getting more and more calls every single day because of that.”
-Bill Reilley (owner)
Company
Lyndsey Roofing is a roofing and siding repair and replacement company located in Poughkeepsie, NY. They provide superior commercial and residential roofing/siding services in Dutchess County, NY, and are a GAF Certified roofing contractor, and the recipient of many industry awards. They have continued to build a reputation of quality, honest work.
Goal
When we first met Lyndsey Roofing they wanted to increase the number of new roofing and siding leads through their website. They had been relying on services like HomeAdvisor for leads and wanted to become more independent. To do this, we needed to improve their online presence, web traffic and conversion rate on the website.
Work
We first started by redesigning their website to make it more visually appealing and help increase conversions. After the custom website was designed, developed and launched we focused on improving the lead generation through the new website. We first set up Google Ads and Microsoft Ad campaigns to bring immediate traffic and leads to the site, keeping a careful eye on the cost per lead. After building the ad campaigns we also began working on search engine optimization, pushing their website higher up in search engine results. With the new website, refined ad campaigns and consistent search engine optimization, Lyndsey Roofing saw good results.
Results
Y1 281%
Increase in New Business Leads
During our first year working with Lyndsey Roofing, there was a 281% increase in new business leads through their website. This immediately helped them grow less reliant on third-party lead generation platforms like HomeAdvisor.
Y2 85%
INCREASE IN NEW BUSINESS LEADS
In our second year of working on the marketing of Lyndsey Roofing, there was again another large increase in the number of monthly new business leads through the website. With each year we have seen consistent growth.
