What Is Contextual Marketing and Why Do You Need It

Mack Media, Marketing|

Have you ever observed that while randomly scrolling through YouTube suggestions, you get an advertisement recommendation of shoes you were looking for at the e-commerce websites? An even simpler example is how your Google news feed always shows news articles of your interest that may be related to your subject, job, actors, or places.  Is [...]

A Guide to CDNs (Content Delivery Networks) for Ecommerce

Mack Media, Marketing|

Got an eCommerce store you’re looking to scale? Perhaps you’re either anticipating a huge surge of traffic soon, or you’re already experiencing a heady amount of international traffic. Either way, if you run a global eCommerce store that’s taking off, it’s important to get serious about providing your website visitors with a great user experience.  [...]

Mobile eCommerce Stats in 2022: What’s in Store for the Future of eCommerce?

Mack Media, Marketing|

Many experts believed that mobile traffic would eventually prevail over desktop traffic. However, Statcounter reveals that for May 2022, the mobile traffic (59.05%) overshadows the desktop traffic (38.61%), along with the traffic that came from tablet devices (2.34%).  Such a substantial lean in mobile traffic encourages us to inform people more about the importance of [...]

15 Must-Have eCommerce Tools in 2022

Mack Media, Marketing|

The past few years have been undeniably remarkable for the eCommerce industry. First, people started to favor shopping online more instead of going out, especially during the height of the COVID-19 pandemic. Since then, eCommerce has been on an upward trend, and it's safe to say that it will continue to do so. A [...]

10 Ways Backlinks Affect Your Website’s Google Ranking in 2022

Mack Media, Marketing|

Backlinks are amongst the most important ranking factors in SEO. They are necessary because they aid search engines in discovering and crawling your website—additionally, your backlinks’ amount and quality signal authority in your respective industry.  Creating high-quality content is not enough - you need the help of backlinks to get all the organic traffic you [...]

The Top 15 SEO Trends in 2022 You Need to Watch Out For

Mack Media, Marketing|

The previous year rocked the SEO industry due to the major algorithm updates released by Google. These changes, in particular, showed Google’s effort to eliminate spam and ensure that informative content will still reign over dirty SEO tactics. And now that 2022 is here, there have been several changes that SEOs must understand for them [...]

10 Ways Blockchain Will Improve Digital Marketing

Mack Media, Marketing|

The Blockchain is a fairly new piece of technology that is used to store and send digital information. Blockchain makes money and data flow transparent, secure, and easy to access in digital marketing. It can make digital marketing better for customers and save businesses a lot of money on digital marketing campaigns.  With this new [...]

9 Backlink Strategies to Boost Your Website’s Google Ranking

Mack Media, Marketing|

Backlinks are a key component in how Google measures your website's authority and reliability. What are backlinks, and how do they influence your website's Google rank? Let's look at how backlinks work and how they affect Google rankings. What are Backlinks? A hyperlink from another website that connects to your site is called a [...]

25 Web Design Tips That Lead to a Successful Business in 2022

Mack Media|

Technology is changing faster than ever, and website design trends are no different. The design elements that were once modern may have become outdated. You don't want any visitors to leave your website because you're using an old design or one that does not meet the standards for user experience (UX) that people expect today. [...]

Top 7 NFT Websites to Purchase from in 2022

Marketing, Reviews|

Watch out, folks! NFTs are taking the digital world by storm! It’s already 2022, and this new trend hasn’t even become mainstream yet. Most people still don’t know what NFT really stands for, unless you consider the ones in the digital marketing industry or the younger generation who are up-to-date on the trending topics [...]

Human vs AI Writing: Who Wins the Battle in 2022?


Copywriting is tedious, as many copywriters would agree. You would need to devote time and effort into creating the holy grail: the perfect copy. Whether you're crafting website copy, social media post, blog post, PPC ads, or product descriptions, there's always the need to generate content that engages readers and evokes the emotions you [...]

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