App Design & Development

Your Trusted Company for Beautiful, Custom App Design & Development Services

Building Your Business An App That Connects

Are you trying to develop an app for your business? Our App Design & Development team here at Mack Media can help you develop a functional, mobile-friendly, aesthetically pleasing, and easy to use app for your business.

The Mack Media Group has recently added app development as another one of our professional services. We are able to design and develop custom applications for both large and small businesses. Our app development service is able to be used locally or nationally. Mack Media prides itself on working with all kinds of businesses and finding a budget that is right for you!

While designing this app for your business we like to work with you personally to ensure that your wants and needs are satisfied! We listen to your input in order to create the best outcome. The Mack Media Group is your trusted app design & development agency.

Call us today: 203-778-1120

Why Choose the Mack Media Group for App Development?

CUSTOMIZED APPLICATIONS

Every company has different goals and missions. Your app will be easy-to-use and tailored specifically to help your business reach your desired goals. All of our apps with be mobile-friendly and will be custom designed for your business so that it is unique and stands out against competition.

BUILT TO CONVERT

Our App Development team will build your application around your main focus: increasing customer engagement or building brand awareness. No matter what you want to accomplish, our team will help you get there by creating the perfect app.

ON-SCHEDULE DESIGN 

Based on our initial meeting discussing the details of your app design and development, we will schedule a time frame. It is important to us here at Mack Media that we honor those guidelines. By following a schedule, we’ll ensure that your app design and development is done on-time & on-schedule.

EASY MAINTENANCE

The apps we design and develop are easily manageable. It is important to us that your app can be updated by either you or our team. The easier, the better.

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Our Most Recent App Development Project

Durkins Inc Web Design

 

SiggPay is a company that specializes in ‘micro-influencing,’ the practice of utilizing social media users and turning their social platforms into ad space. In order to complete this revolutionary idea, SiggPay needed a new platform, they needed an app. And that’s where Mack Media came into play.

With the help of our App Developers, SiggPay can now utilize their business model to not only reach social media influences but small businesses too. The app works as so: influencers will be assigned to campaigns, which consist of small shops, fitness studios and so on. These influences, also considered ‘nano-influencers’ will then schedule out posts based on each campaign, gaining not only points but income. Influencers such as these can help local businesses gain new and organic engagements to their brand.

To bring this idea to life, our App Development specialists teamed up with SiggPay to create the fully functional app that you see today. From the user flows to the wireframes to additional feedback, our team helped make the first version of the app. Since SiggPay is a business, we also wanted to go the extra mile and assist them through the approval process, helping them gain access to a company profile on each platform. Coded for both iOS and Android platforms, business owners and social media influences can now take part in this unique business opportunity.

Our Complete App Development Process

Discovery

Before beginning the design & development process, our team conducts research. We begin by getting to know about your business – typically through a phone conference. During this phone call we like to collect your requirements, objectives/goals, and any additional features that will help us customize your app. Additionally, we also research your competitors and any design standards specific to the industry.

Planning

Planning out the development of an app can be overwhelming. We are here to take away some of that stress. In order to be as efficient as possible we like to create a timeline that will help both parties stay focused and remain on track with desired deadlines. In the planning steps we will also further discuss the overall layout of the app so that our team can begin brainstorming for the design of the app.

Content

There are three options when it comes to developing content: either you can provide content for your app, you can elect to have us write it, OR we can take directly from your website. If you decide to use our content writing team, we do extensive research prior to writing new content for the app. We will also share the content that we have written with you so that you have the ability to make revisions and give your final approval.

Design

Once the content has gotten your final approval, we can begin to make your app come to life! Our App Design & Development team creates a visual layout of the app (a wireframe) where we begin to incorporate important details such as the font of text, colors, navigation, features and photos. Once we have finished creating and designing your app, we will then review it with you extensively. We like to revise the app with you to make sure it fits your vision. We will gladly make any necessary adjustments that you see fit.

Development

Once the wireframes and structure of the app have been approved, we’ll hand over the design to our development team who will implement all of the features we’ve discussed. They’ll create the code, add functionality and interactive features. Once the development stage has been completed, we’ll rigorously test and debug the app before its launch. 

Launch

Finally, the moment everyone has been working towards! Before launching the app, Mack Media will check the performance, visual display, speed, and functionality of your new app! We will also continue to do additional live testing. We will also make sure to check for security issues so that your app is ready and open to visitors! The launch of your new app is both a nerve-racking and exciting experience. Our App Development team will do everything we can to make it go as smoothly as possible.

Post-Launch

After your app is officially launched, there is still a lot of unknown factors, and the Mack Media Group will not abandon you. You can choose to sign up for our app maintenance program. This will offer you any necessary protection for issues with your app or changes that you’d like to make in the future.  If you are looking to further expand, or even update your business we can discuss our other digital marketing services.

*Disclaimer: Your project may not include all of the features described

App Design & Development FAQs

An effective mobile strategy goes farther than just a mobile responsive website. As a business owner, having an app can make a world of a difference.

Right off the bat, you’ll have increased visibility on another platform other than your website or a social media channel. Most of your customers spend hours on their mobile device, so why not create a platform that sparks their interest and also increases your brand recognition? You’ll also be able to deliver push notifications which informs users about important information that might not be found anywhere else. Apps not only reach thousands if not more, mobile users, it also acts as a marketing tool.

Other benefits can be seen as: 

  • Direct Marketing Channel
  • Increase Customer Engagement
  • Cultivate Customer Loyalty
  • Build Brand and Brand Recognition
Compared to a traditional website, native mobile applications have better advantages for mobile users, including easy push notifications, better performance and overall, a better user experience. For business owners, developing an app could help you gain traction, boost business or simply solve customer problems that can’t be done through a website.

The number of daily app is rapidly growing. If your business can take advantage of these potential customers, creating an app is definitely worth the investment.

The first step in building an app comes from the concept. What will your app provide for your clients or customers? What is the goal of the app? We’ll discuss with you everything that you want your app to offer. Next, we’ll jump into wireframes covering two different areas. The scope of your project – what are we trying to make functional? And the user experience – how will we make the app fully functional and help the user perform tasks intuitively and as fast as possible?

Once we’ve covered the branding and agreed upon a wireframe, the final step will be to combine brand visuals and user experience to create a  beautiful, functional design. Once our designers have finalized your design, the rest of our app development team will step into the picture and develop the app even more.

A simplified app (one line of code used for both platforms) can take anywhere from 2-3 months. A more complex app that is coded for both iOS and Android can take anywhere from 7-8 months. If you would like more information on the time line for an app, give us a call at 203-778-1120 to discuss your options.
Developing your app for different operating systems will ultimately come down to cost, target audience, design options and updating cycles. Out of all of the operating systems, hands down, IoS and Android share a majority of the market share, so these are the two big platforms you want to focus on.

If you develop your app on both platforms and wait to release them at the same time, you’ll receive more coverage as well. Of course, the choice is purely up to you and your business, and you’ll need to take into account your goals, market, resources and the expected timeline. Our App developers will answer any questions you have about this decision, and we’ll guide you to the right decision with expertise and honesty.
Yes, our App Development team will send you weekly updates about the progress of your app. This will include concepts, wireframes and the like. During this time, we also welcome your input. This is your app after all, and we want it to meet all of your requirements and the needs of your customers.
After your app has been launched, you can opt-in to our maintenance program. If you ever have any issues, glitches, need to make changes or have security problems, we’ll be there to assist you.

App Development Services to Grow Your Company

Trying to find an app development company that covers all of your needs? The Mack Media Group is the agency you’ve been looking for. When you work with us, we view you more as a business partner, and we’re looking to help you grow.

Call us today to get started: 203-778-1120

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