The answer is simple, no. There is now a multitude of social media platforms to choose from, but not all will be valuable to your company. Each platform contains a different set of viewers (or customers) who are interested in specific products and services. Often, these go along with a lifestyle or a group of people with common shared interests.
When trying to figure out which social media platforms you should be on, some questions to ask yourself could be, “What kind of audience am I looking to attract?” Or “Where am I trying to grow my network?” These will help you decide between platforms like the creative Instagram, the Facebook mix, and the professional LinkedIn.
In addition, you may want to ask yourself, “Does my company add value to this platform?” If you’re on a platform producing content that viewers don’t want to see, you could end up hurting your social media presence, and therefore your business. But not to worry, at Mack Media Group we can help you either get started with SMM or reshape your existing presence.
As you go about creating posts, we will work with you to decide what your customers are looking for. Do they want something educational like an industry-related article to read or do they want something funny and entertaining? The answers to these questions will help us create the most relevant and effective social media posts for your company.