PPC ads in different places depending on the type and setup of an ad.
Search Advertising – search ads display above or below the organic search results in Google, Bing, and if selected, their search partners (other websites using the Google or Bing search engine).
Display Advertising – Display ads are banner (image), video, or rich-content ads that are displayed on individual websites that have agreed to display advertising. These different websites are part of a larger network of sites open to advertising. This includes YouTube, which is owned by Google. You can decide which types of websites to display your ads on based on keywords, topics and other deciding factors.
Remarketing Ads – Remarketing ads are display ads that are placed on websites within the display network, in a similar way to display ads. However, remarketing ads are only displayed to individuals who have visited your website or a specific part of your website. You can also limit the types of websites that your ads are displayed on.