Pay-Per-Click (PPC) Management Services

Your Trusted PPC Company for Adwords & Bing Ads Advertising

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Building Your Business with PPC Advertising

The Mack Media Group can build your business through PPC Management Services. With the correct setup, we can drive new customers to your website. Using Adwords, Bing Ads, and their partner sites, we can find the right targeting niche that will grow you business.

Having an agency manage your PPC advertising is one thing, but acquiring a positive ROI on your PPC is another. Our PPC team performs exhaustive keyword & competitor research before building your campaign. Once a campaign is running, we regularly review and optimize the advertising, ensuring that you are receiving the greatest return on your marketing dollars. The Mack Media Group is CT & NY’s trusted PPC agency.

Give us a call today: 203-778-1120

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Why Trust the Mack Media Group with Your PPC Management?

MEASURABLE RESULTS

Marketing dollars spent on PPC advertising is an investment for your business. To track the value produced, we use dynamic call and conversion tracking, giving you an exact number of customers generated through PPC for an accurate ROI.

TRANSPARENT WORK

We are proud of our PPC management and are open with the strategies and tactics we use. We are always available via email and phone to answer any of your questions. If you ever need to end our services you can keep your Adwords & Bing Ads accounts.

CONSISTENT OPTIMIZATION

PPC is not a “set it and forget it” marketing medium. The Mack Media Group consistently reviews your PPC campaigns, testing ad copy, adjusting budgets and targets. Your PPC campaign should be successful and we work to make it that way.

REGULAR REPORTING

You are always involved. You receive a weekly update of the work and progress of your campaigns. At the end of each month, you are also sent a detailed, custom report that includes impressions, clicks, conversions, and changes made to the campaign.

What’s Included in Your PPC Services?

Keyword Research

Before your PPC campaigns are started, we perform in-depth keyword research. Identifying keyword variations has a reliable level of search traffic with the intent of transaction. Without keyword research, your PPC dollars can quickly be wasted.

Competitor Analysis

Analyzing the competition provides good insight when building your PPC campaign. Your competitors have already invested time and money in PPC, and we can take advantage of that. Evaluating your competitors’ keyword targets and budget helps with the creation of your own PPC advertising.

Google Adwords Setup

Our primary platform for PPC advertising is through the Google Adwords platform. Campaigns, Adgroups, keywords, and ads are created, tested and run in Google Search Results and potentially with partner search engines. Advertising in search results gives us access to potential customers looking for your service or product type with intent to purchase.

Bing Ads Setup

After the PPC campaigns are built-in Google Adwords, we also have the option of recreating and optimizing the campaigns within Bing Ads. Bing Ads can be used if Google Adwords and its partners are not providing enough search traffic or if your target customer regularly uses Bing and its search partners.

Search Ads Campaigns

The primary type of PPC advertising will be through paid search ads. These advertisements display within the Google and Bing search results. Search ads offer the highest return on investment because they target individuals actively searching for a related service or product.

Display Ads Campaigns

Display ad campaigns may also be utilized. While display ads do offer deep targeting options, they generally have a lower click-through-rate (CTR). But, a large number of impressions afforded by display ads offers opportunities for brand building and additional search traffic.

Remarketing Ads Campaigns

Remarketing ads are responsive banner ads that are displayed on different websites to individuals who have previously visited your website. This allows you to advertise to individuals who already show interest, improving top-of-mind awareness of your brand, helping improve the conversion rate of your advertising.

PPC Ad Optimization

Your PPC campaigns are optimized with tested copy, keywords, targeting and ad extensions. As your campaigns continue to run, we continue to test the ads, bids and keyword variations to produce the greatest number of customers for marketing dollars. PPC Ad optimization is a regular part of your advertising campaign.

Conversion Tracking

To provide you with a measurable return-on-investment we install dynamic phone and conversion tracking. Any customer who calls your business fills out a web form or provides contact information via a web chat from your website is tracked. You will know how many leads or products purchased came from our PPC advertising efforts.

Regular Reporting

We keep you informed regarding your PPC Advertising. You will receive a weekly email that reviews the work done over the past week and upcoming plans. You also receive a custom PPC report each month, which details the results of your campaigns along with accompanying notes.

PPC Management FAQs

Much of your website traffic is coming from search engines. Search engine traffic provides relevant, transactionally minded individuals, interested in your offerings. While you can have your website display in the search results naturally or organically through search engine optimization (SEO), it takes time.

Pay-per-click (PPC) advertising, provides you instant access to your target marketing by placing ads above and below the organic search results of Google, Bing and their search partners. This gives you the immediate flow of leads and customers that you need for your business.

Pay-per-click (PPC) advertising offers several different targeting options. The most important of which is the ability to target ads to particular sets of keywords or topics that a search engine user enters. This targeting allows you to display ads only to individuals interested in your service or product, who have the interest to buy.

Additionally, ads can be targeted based on the location of the searcher, time of day, type of device and income level. Display Ads and remarketing offer additional targeting options including demographic and psychographic attributes.

Pay-per-click (PPC) advertising operates in an auction. Competing advertisers bid on the amount they are willing to pay for a click on their ad (their cost-per-click), which will be displayed for a particular set of keywords.

Which advertiser wins the auction and is placed in the top spot in the search results depends on which ad had the highest Ad Rank. Ad Rank is composed of two things: the cost-per-click (CPC) an advertiser is willing to pay (their bid) and the quality score of their ad.

The quality score is determined by a number of different factors including the relevancy of the ad copy, the expected click-through-rate of the ads, and the content of the landing page the ad points to, along with any use of ad extensions.

Together the quality score and CPC bid provide the resulting Ad Rank which determines the order of advertisers in the search results.

The amount that each click on your ad costs varies. The more advertisers bidding on a keyword, the higher your cost-per-click (CPC) bid will need to be, which will increase your final CPC.

Having a lower quality score also increases the CPC, while having a higher quality score lowers your CPC.

Quality Score is a method of measuring how relevant an ad and its landing page are to a searchers keyword. The more relevant the more likely Google will want to have your ad displayed to a searcher. So an ad with a high quality score for a keyword can rank number one with a lower bid than an ad with a low quality score but a higher bid.

PPC ads in different places depending on the type and setup of an ad.

Search Advertising – search ads display above or below the organic search results in Google, Bing, and if selected, their search partners (other websites using the Google or Bing search engine).

Display Advertising – Display ads are banner (image), video, or rich-content ads that are displayed on individual websites that have agreed to display advertising. These different websites are part of a larger network of sites open to advertising. This includes YouTube, which is owned by Google. You can decide which types of websites to display your ads on based on keywords, topics and other deciding factors.

Remarketing Ads – Remarketing ads are display ads that are placed on websites within the display network, in a similar way to display ads. However, remarketing ads are only displayed to individuals who have visited your website or a specific part of your website. You can also limit the types of websites that your ads are displayed on.

Yes, you can. If you have an existing Adwords or Bing Ads account we will run our campaigns through your account. If you don’t have an existing account, we will build one for you.

If you ever need to end our services, we will be disappointed but will help in the transition, providing you all required access to the ad accounts.

PPC Services to Grow Your Company

You need to grow your business and the Mack Media Group is the solution. Our PPC management services offer effective, transparent, ROI driven results. We work with you and your budget to create an effective PPC advertising campaign. We are your trusted PPC management company.

The Mack Media Group is your one-stop marketing agency for PPC management, search engine optimization (SEO), social media marketing (SMM), web design & development.

Reach out to us today to get started: 203-778-1120.

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Proudly Serving CT, NY & Beyond

Connecticut

Bethel, Bridgeport, Bristol, Brookfield, Danbury, Fairfield, Greenwich, Hamden, Hartford, Manchester, Meriden, Middletown, Milford, New Britain, New Canaan, New Haven, New London, Norwalk, Norwich, Ridgefield, Shelton, Stamford, Stratford, Torrington, Waterbury, West Hartford, West Haven, Wilton

New York

Albany, Brewster, , FreeportHempstead, Hopewell Junction, Hyde Park, Kingston, Long Island, Middletown, Mount Vernon, New Rochelle, New York City (Bronx, Brooklyn, Manhattan), Newburgh, Peekskill, Port Chester, Poughkeepsie, Queens, Schenectady, Staten Island, Wappingers Falls, White Plains, Yonkers